Digital Marketing Specialist

Bridge Borders Build Digital Futures

Redefining the digital landscape is Elephant Ventures specialty they don t just think outside the box; they build a smarter scalable box. For over 20 years they ve been the trusted partner of Fortune 500 companies delivering transformative solutions in generative AI agile development and data engineering. Shape the future with their innovative vision!

Job Description

As a Digital Transformation Specialist your expertise will drive impactful B2B LinkedIn and Google Ads campaigns designed to engage enterprise technology executives. Focused on generating a consistent pipeline of highquality leads you ll craft datadriven strategies optimize performance and play a pivotal role in advancing digital innovation for leading global enterprises.

B2B LinkedIn Ads and Google Ads Campaign Management

• Develop and implement effective ad campaigns across LinkedIn and Google.
  
• Conduct keyword and competitor research to enhance campaign relevance.
  
• Create compelling ad copy tailored to enterprise technology executives.
  
• Monitor campaign performance analyze data and make datadriven adjustments to optimize conversions and reduce cost per acquisition (CPA).
  
• Deliver a consistent stream of leads weekly that match the ideal customer profile (ICP).
  

Lead Generation and Conversion Optimization

• Develop and execute comprehensive lead generation strategies.
  
• Implement tracking mechanisms and analyze data to identify areas for improvement in lead generation and conversion rates.
  
• Conduct A/B testing landing page optimization and user experience (UX) improvements to boost lead quality and overall conversion rates.
  

Digital Marketing Leadership

• Lead the selection of digital marketing channels strategies and campaigns.
  
• Drive progress proactively and manage expectations with stakeholders regarding timelines progress blockers support needs and budgets.
  
• Bonus: Grow and develop a marketing team from the ground up.
  

Website Optimization

• Analyze website performance and user behavior to identify opportunities for improvement.
  
• Conduct keyword research and implement SEO strategies to increase website visibility and organic search rankings.
  
• Optimize design content landing pages and CTAs to enhance conversions and lead generation.
  
• Create web and mobile wireframes or visual mockups collaborating with the development team for implementation.
  

Content and Social Media Management

• Develop and execute social media strategies to increase brand awareness and drive engagement.
  
• Create and curate compelling content for various channels adhering to brand guidelines.
  
• Monitor social media platforms engage with followers respond to comments and manage online reputation effectively.
  

Analytics and Reporting

• Monitor and analyze key performance indicators (KPIs) across digital marketing channels.
  
• Generate and share detailed reports on campaign performance traffic and lead generation.
  
• Provide insights and recommendations based on data analysis to optimize marketing efforts.
  

Bonus: OmniChannel and Email Marketing Support

• Identify opportunities to leverage multiple channels including email social media websites and offline marketing for cohesive messaging.
  
• Support the development of email marketing campaigns aligned with primary responsibilities.
  
• Create engaging email templates segment email lists and implement marketing automation.
  
• Monitor email campaign performance analyze metrics and recommend improvements to enhance open rates clickthrough rates and conversions.
  

Requirements

What Sets You Apart in the Pack

Required Experience

• Familiarity with digital transformation software development data engineering agile development IT professional services AI/ML and/or generative AI.
  
• Proven success in targeting midmarket and Fortune 500 product and technology executives with LinkedIn Ads to generate leads meetings and sales opportunities.
  
• Experience in marketing to executives in mediumtolarge enterprises particularly in the healthcare financial services and technology sectors.
  
• Track record of clear and succinct communication with executives about strategies progress and performance.
  
• A driven mindset focused on creating dependable growth for a startuporiented company.
  

Required Skills

• Clear verbal and written communication skills in English.
  
• Proficiency in LinkedIn Ads and Google Ads.
  
• Competence with tools like Slack Microsoft Teams Google Analytics Google Tag Manager Google Workspace and similar platforms.
  
• Familiarity with tools like Semrush Microsoft Clarity and Hotjar.
  

Optional Skills

• Experience with CRM systems such as Salesforce or HubSpot.
  
• Proficiency with WordPress or similar CMS platforms.
  
• Knowledge of LinkedIn and email automation tools like Mailchimp or DuxSoup.
  

Benefits

Perks to Power Your Journey

• Day 1 HMO coverage with free dependent
  
• Permanent WFH arrangement
  
• Fixed weekends off
  
• Unlimited upskilling through Emapta Academy courses (Want to know more Visit )
  
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
  
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts and more!)
  
• Unlimited opportunities for employee referral incentives across the organization
  
• Standard government and Emapta benefits
  
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
  
• Fun engagement activities for employees
  
• Mentorship and exposure to global leaders and teams
  
• Career growth opportunities
  
• Diverse and supportive work environment
  

Welcome to Emapta Philippines!

Explore limitless opportunities in a supportive growthfocused work culture. With a strong roster of international clients we offer competitive compensation unmatched career development and a teamoriented environment that nurtures innovation and success. Here your skills are valued your growth is championed and your future is secure.

Discover the #EmaptaExperience today apply now and shape a better tomorrow.