What You ll Do:
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility drive customer engagement and achieve business objectives. This role involves overseeing brand management managing budgets mentoring team members and collaborating across departments to deliver impactful marketing initiatives. The Marketing Manager will also analyze market trends identify growth opportunities and measure the effectiveness of marketing efforts.
Key responsibilities
1. Marketing Strategy Development and Execution
- Develop and implement comprehensive marketing plans aligned with business goals.
- Identify target audiences and create tailored campaigns to reach them effectively.
2. Brand Management and Positioning
- Oversee brand development and ensure consistency across all marketing materials and platforms.
- Position the brand strategically in the market to maintain a competitive edge.
3. Budget Management
- Plan allocate and manage the marketing budget efficiently to maximize ROI.
- Monitor expenses and ensure campaigns are delivered within budget constraints.
4. Team Leadership
- Lead mentor and develop marketing team members to achieve their full potential.
- Foster a collaborative and innovative team environment.
5. Market Analysis and Opportunity Identification
- Conduct market research to analyze trends customer needs and competitive activities.
- Identify opportunities for new campaigns.
6. CrossDepartment Collaboration
- Work closely with sales and other departments to ensure alignment of marketing initiatives.
- Provide insights and support to drive overall business success.
7. Performance Measurement and Reporting
- Establish KPIs and measure the performance of marketing campaigns.
- Prepare and present detailed reports on marketing outcomes and insights.
Requirements
What Were Looking For:
- Bachelor s degree in Marketing Business Administration or a related field.
- 34 years of experience in a comparable role.
- Proficiency in HubSpot and other marketing tools including analytics software.
Strong knowledge of marketing principles branding and digital marketing strategies.
Keen understanding of design principles and fundamentals.
Excellent copywriting skills.
Excellent leadership and team management skills.
Exceptional leadership team management and communication skills.
Strong analytical strategic thinking and problemsolving abilities.
Benefits
What s in It for You
- Competitive Compensation: We prioritize your wellbeing offering fair pay that reflects your skills and dedication.
- PerformanceBased Salary Increase: Enjoy a raise after regularization
- Annual Salary Adjustments: We recognize longterm commitment with yearly salary increases.
- Paid Leaves & Birthday Off: Take time when you need it and convert unused leave into cash! Plus enjoy an extra day off on your birthday.
- Comprehensive Health Insurance: Coverage starts from day one and covers one dependent after one month.
- Employee Recognition: Be rewarded for your hard work with incentives and recognition.
- Professional Growth Opportunities: We invest in your future with upskilling programs mentorship and career advancement.
- Engaging Team Activities: Join in on Family Days Summer Splash and other fun events that strengthen the iReply community.
- PeopleFirst Culture: Join a team that values your success worklife balance and wellbeing.
Qualifications Bachelor s degree in Marketing, Business Administration, or a related field. Master s degree is a plus. Strong knowledge of marketing principles, branding, and digital marketing strategies. Proficiency in marketing tools and platforms, including analytics software. Excellent leadership and team management skills. Strong analytical, strategic thinking, and problem-solving abilities. Exceptional communication and interpersonal skills