At EyeCarePro a leader in digital marketing for eyecare professionals excellence is our standard. We have won the EyeVote Award for five consecutive years in the Online and Social Media Marketing Services sector highlighting our dedication to quality and innovation in the eye care industry.
Our team thrives on meaningful collaboration driven by empathy and understanding. We blend professionalism helpfulness and friendliness to ensure every interaction is positive and productive.
Datadriven strategies guide our operations ensuring our decisions align with our clients best interests.
We champion continuous learning innovation and improvement constantly testing new ideas to stay ahead in digital marketing. Our proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.
We are seeking a proactive and detailoriented SEO Specialist to join our awardwinning team. With five consecutive EyeVote Awards for Online and Social Media Marketing Services our commitment to excellence and innovation is evident. We thrive on meaningful collaboration empathy and a datadriven approach to deliver clientfocused value. If you are passionate about SEO and eager to grow in a supportive forwardthinking environment we want to hear from you.
Key Responsibilities:
Execution of SEO Strategies:
Implement SEO strategies outlined by the SEO Strategist including onpage optimization technical SEO fixes content optimization and linkbuilding activities.
Ensure all SEO efforts align with the goals and objectives set by the SEO Strategist and the client.
OnPage Optimization:
Optimize website content meta tags headers and other onpage elements according to the guidance of the SEO Strategist.
Conduct keyword mapping and ensure proper keyword usage throughout the website.
Create HTML markup schema markup and structured data to enhance search engine understanding of website content.
Technical SEO Implementation:
Execute technical SEO recommendations such as improving site speed fixing crawl errors optimizing site architecture and implementing structured data markup.
Collaborate with developers to implement technical fixes and enhancements on the website.
Link Building:
Execute linkbuilding strategies including outreach to relevant websites guest blogging and participation in industry directories.
Monitor and analyze backlink profiles to identify opportunities for highquality backlinks and disavow toxic links.
Competition Analysis:
Compile data and information on competitors websites and SEO strategies to identify strengths weaknesses and opportunities.
Provide insights and recommendations to improve the clients SEO performance.
Keyword Research and Analysis:
Assist in keyword research by identifying new opportunities analyzing search trends and evaluating keyword competitiveness.
Suggest adjustments to keyword targeting based on ongoing analysis and performance data.
Monitoring and Reporting:
Compile data and prepare reports to track progress against KPIs and provide insights for optimization.
Provide reports for SEO Strategists and Client Strategists/Marketing Managers when requested.
Continuous Learning and Development:
Stay updated on the latest SEO trends algorithms and best practices through selflearning training sessions and industry publications.
Attend webinars and training sessions to enhance knowledge and skills in SEO and digital marketing.
OffPage Optimization:
Create claim and optimize Google Business Profiles (GBP) to maintain updated information and content.
Manage updates to offpage listings like Yelp GBP Bing and Apple Maps for consistent and accurate client information.
Develop post calendars for scheduled posts on GBPs.
Required Skills/Qualifications:
Bachelors degree in Marketing Communications or a related field preferred or 12 years of experience in SEO or digital marketing.
Proficiency in SEO tools such as Google Analytics Google Search Console SEMrush etc.
Must be able to work EST hours.
Preferred Skills/Qualifications:
12 years of experience
Strong analytical skills and attention to detail.
Excellent communication and collaboration skills.
Join EyeCarePro and be a part of a team that champions a culture of continuous learning innovation and improvement. Our proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.
If you dont hear back from us in 2 weeks consider your application unsuccessful.
Remote Work :
No
Full Time