A resultsdriven Marketing Executive Indonesia leads strategic marketing initiatives to enhance brand awareness customer engagement and market expansion. This role focuses on executing integrated marketing campaigns leveraging both digital and traditional channels and analyzing market trends to drive impactful strategies. The ideal candidate brings expertise in SEO social media CRM tools and performance marketing combining creativity with datadriven decisionmaking. Collaborating closely with crossfunctional teams this position plays a key role in strengthening the brands presence and business growth in Indonesia.
ROLES AND RESPONSIBILITIES
- Lead and develop marketing initiatives for Anytime Fitness.
- Develop and execute comprehensive social media strategies aligned with Anytime Fitness brand identity and business goals respectively.
- Work closely with our inhouse Graphic Designer and external vendors to develop and execute marketing collaterals.
- Capture and edit highquality photos and videos for use in social media content across diverse platforms including Facebook Instagram and TikTok.
- Develop clear and compelling copy for social media posts and advertisements.
- Coordinate monthly campaigns promotions and events through online and offline channels.
- Collaborate with partners within the fitness wellness and local community to develop comarketing campaigns joint initiatives and innovative brand activations.
- Communicate with internal and external stakeholders to ensure campaign requirements scope and objectives are met.
- Stay informed about the fitness industry competitor activities and relevant news to contribute fresh and relevant content ideas.
- Participate in brainstorming sessions to develop innovative ways to engage our target audience and expand our community.