Job Title: Ads Specialist for Ads Strategy (AdWords LinkedIn Ads Twitter Ads)
Location: Remote
Job Type: FullTime
Job Description
We are looking for an experienced Ads Specialist to develop implement and optimize ad campaigns on Google AdWords LinkedIn Ads and Twitter Ads. The ideal candidate will have a strong understanding of each platform's advertising ecosystem and a proven track record of creating successful ad strategies that drive conversions and achieve business objectives.
Key Responsibilities:
- Campaign Management: Develop manage and optimize ad campaigns across Google AdWords LinkedIn Ads and Twitter Ads to achieve client goals and maximize ROI.
- Strategy Development: Create comprehensive ad strategies tailored to each platform considering client objectives target audience budget and key performance indicators (KPIs).
- Performance ysis: Monitor and yze campaign performance data to identify trends insights and areas for improvement. Provide regular reports and recommendations to clients and internal stakeholders.
- Budget Management: Efficiently manage and allocate ad budgets to ensure optimal performance and costeffectiveness.
- Creative Collaboration: Work closely with the creative team to develop compelling ad creatives that align with campaign strategies and resonate with the target audience.
- A/B Testing: Conduct A/B testing to evaluate the effectiveness of different ad creatives targeting options and bidding strategies. Implement changes based on test results to improve campaign performance.
- Keyword Research: Perform thorough keyword research to identify highperforming keywords for Google AdWords campaigns. Continuously refine and expand keyword lists to enhance campaign relevance and reach.
- Audience Targeting: Utilize advanced targeting options on LinkedIn and Twitter to reach specific professional audiences and maximize engagement.
- Staying Updated: Keep uptodate with the latest trends updates and best practices in digital advertising to ensure campaigns are leveraging the most current strategies and technologies.
Requirements
- Experience: Proven experience as an Ads Specialist with a strong focus on Google AdWords LinkedIn Ads and Twitter Ads.
- Knowledge: Indepth knowledge of each platform's advertising tools algorithms and best practices.
- ytical Ss: Strong ytical ss with the ability to interpret data and make datadriven decisions to optimize campaign performance.
- Communication Ss: Excellent written and verbal communication ss. Ability to present complex information in a clear and concise manner.
- Organizational Ss: Strong organizational ss with the ability to manage multiple campaigns and projects simultaneously.
- Certifications: Google AdWords certification and other relevant certifications are a plus.
- Tech Savvy: Proficiency in using ad management tools ytics platforms and other digital marketing software.
Preferred Qualifications:
- Creativity: Creative mindset with the ability to develop innovative ad strategies and compelling ad creatives.
- Adaptability: Ability to adapt to changing trends and technologies in the digital advertising landscape.
