This is a remote position.
Client Overview
We are a dynamic and innovative digital marketing agency specializing in PPC advertising. We are seeking a skilled and motivated Paid Ads Specialist to join our remote team. As a Paid Ads Specialist you will play a crucial role in managing PPC campaigns for our diverse client portfolio.
Work Schedule:
- 40 hours per week
- Monday to Friday 8am 5pm Chicago IL
- Includes 1 hour unpaid break
Key Responsibilities:
- Launching new PPC campaigns on various platforms primarily Google Ads and Meta. This could also include (Bing TikTok and Programmatic platforms)
- Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
- Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
- Setting up advanced tracking and tagging solutions across GA4 Google Search Console (GSC) Google Tag Manager (GTM) and integrating Zapier for CRM workflows.
- Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
- Generating comprehensive reports on campaign performance providing insights and recommendations for improvement.
Requirements
- 4 years of proven experience in managing and optimizing Google Ads campaigns.
- Experience with other PPC platforms (e.g. Bing Ads Facebook Ads Programmatic)
- Familiarity with Google Analytics and other tracking tools
- Strong analytical skills with a datadriven approach to decisionmaking.
- Excellent communication skills both written and verbal.
- Ability to work independently in a remote setting while also collaborating effectively within a team.
- Detailoriented with a focus on delivering highquality work.
Preferred Skills (Not Required):
- Google Ads Certification
- Google Tag Manager Certification
- Meta Certification
Requirements
4+ years of proven experience in managing and optimizing Google Ads campaigns. Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic) Familiarity with Google Analytics and other tracking tools Strong analytical skills with a data-driven approach to decision-making. Excellent communication skills, both written and verbal. Ability to work independently in a remote setting, while also collaborating effectively within a team. Detail-oriented with a focus on delivering high-quality work.
Education
N/A