Email Marketing Specialist
Email Marketing Specialist
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Job Description
Job Description: Email Marketing Specialist
Location: Remote (PH Candidates preferred)
Work Hours: 95pm CST (US HOURS)
Position Overview:
We are seeking a detailoriented and creative Email Marketing Specialist to join our team. In this role you will be responsible for developing and executing email marketing campaigns that engage our audience drive customer retention and boost sales. The ideal candidate has a strong background in email marketing analytics and a passion for water sports and outdoor adventure.
Key Responsibilities:
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Campaign Development & Execution:
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Plan create and execute email marketing campaigns including newsletters product promotions and special offers.
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Design visually appealing and brandconsistent email templates using email marketing platforms.
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Audience Segmentation & Targeting:
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Develop and manage audience segmentation strategies to deliver personalized and relevant content.
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Ensure email lists are clean uptodate and compliant with email marketing regulations
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Content Strategy & Optimization:
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Collaborate with the design and content teams to create engaging email content including copy images and calls to action.
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Optimize email designs for mobile and desktop to ensure a seamless user experience.
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Performance Tracking & Reporting:
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Monitor key email marketing metrics (open rates clickthrough rates conversions etc.) and provide actionable insights to improve performance.
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Conduct A/B testing to optimize subject lines content and sending strategies.
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Automation & Lifecycle Marketing:
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Create and manage automated email workflows such as welcome sequences abandoned cart reminders and postpurchase followups.
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Identify opportunities to improve lifecycle marketing strategies and drive customer retention.
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Compliance & Deliverability:
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Ensure emails comply with industry standards and best practices to maintain high deliverability rates.
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Stay updated on email marketing trends tools and regulations to keep campaigns effective and compliant.
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Requirements:
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Bachelor’s degree in Marketing Communications or a related field.
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3 years of experience in email marketing preferably in ecommerce or consumer goods industries.
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Proficiency with email marketing platforms (e.g. Klaviyo Mailchimp) and basic HTML for email templates.
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Strong understanding of email marketing metrics analytics and reporting tools (e.g. Google Analytics).
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Experience with segmentation A/B testing and email automation.
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Excellent writing and editing skills with a keen eye for detail.
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Familiarity with ecommerce platforms like Shopify is a plus.
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Passion for outdoor and water sports is highly desirable.
Compensation:
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Competitive salary based on experience.
Why Join Us
Be part of a dynamic team where your work directly contributes to the growth and success of a fastpaced adventurous brand. You’ll have the opportunity to connect with a passionate audience and make a tangible impact through innovative email marketing campaigns.
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
