Marketing Manager

The Marketing Manager will be responsible for developing and executing the overall marketing strategy with a focus on content creation digital and offline advertising and corporate identity. The successful candidate will play a pivotal role in enhancing brand awareness driving engagement and supporting sales growth through targeted marketing initiatives across all channels.

KEY RESPONSIBILITIES

Marketing Strategy & Planning

1. Develop and implement comprehensive marketing strategies to align with business goals and drive sales.
2. Collaborate with senior management to ensure marketing plans support both retail and wholesale objectives.
3. Manage the marketing budget and allocate resources for maximum impact and ROI.

Content Creation & Management

1. Oversee the creation of highquality engaging content for digital platforms social media email campaigns and print materials.
2. Develop content calendars and manage internal/external resources (copywriters designers videographers) to produce compelling marketing assets.
3. Ensure all content reflects the companys brand identity values and messaging.

Corporate Identity & Brand Management

1. Lead initiatives to enhance and maintain the companys corporate identity and ensure consistent use of branding across all channels.
2. Ensure all marketing collateral from packaging to advertisements adheres to corporate branding guidelines.
3. Drive brand consistency and ensure that messaging is aligned with the companys mission and vision.

Digital Advertising & Campaigns

1. Lead the development of digital marketing campaigns including paid search (SEO/SEM) display advertising email marketing and social media marketing.
2. Monitor and optimise digital advertising performance using analytics tools adjusting strategies to improve engagement traffic and conversions.
3. Manage relationships with digital marketing agencies ensuring that campaigns are costeffective and reach target audiences.

Offline Advertising & Promotions

1. Plan and execute offline marketing campaigns including print radio outdoor advertising and instore promotions.
2. Collaborate with retail partners to develop and implement pointofsale materials brochures posters and other promotional materials.
3. Coordinate marketing events product launches and instore activations to drive brand visibility and customer engagement.

Customer Insights & Data Analytics

1. Leverage market research and customer data to refine marketing strategies and create targeted campaigns that resonate with specific audiences.
2. Analyse campaign performance data and provide actionable insights to continuously improve marketing initiatives.

Team Management & Leadership

1. Manage and mentor the marketing team fostering a culture of creativity collaboration and high performance.
2. Ensure the marketing team meets KPIs and project deadlines while maintaining a focus on innovation and quality.

Stakeholder & Vendor Management

1. Collaborate with crossfunctional teams including sales operations and product development to ensure alignment with business objectives.
2. Build and manage relationships with external vendors agencies and media outlets to support marketing initiatives.

REQUIREMENTS

1. Degree in Marketing Business Administration Communications (or related field)
2. 5 years of marketing experience ideally within the FMCG industry.
3. Strong experience in content creation corporate branding digital advertising and offline campaigns.
4. Demonstrated success in managing digital and traditional marketing initiatives from concept to execution.
5. Proven ability to manage marketing budgets and analyse performance data to optimize spend.

REQUIRED SKILLS & COMPETENCIES

1. Content Development: Expertise in creating and managing engaging content across multiple formats (written visual video).
2. Branding & Corporate Identity: Strong understanding of corporate identity and brand management.
3. Digital Marketing: Indepth knowledge of SEO/SEM PPC social media advertising and other digital marketing tools.
4. Offline Marketing: Experience with traditional advertising platforms including print radio and instore promotions.
5. Leadership & Teamwork: Proven ability to lead a team and collaborate across departments.
6. Analytical Thinking: Strong analytical skills with a focus on campaign performance customer insights and ROI analysis.
7. Project Management: Excellent organizational skills able to manage multiple projects and meet tight deadlines.

RUMUNERATION

R40000 (CTC) Negotiable

R40000 (CTC) Negotiable

Remote Work :

No