Event Marketing Coordinator
Event Marketing Coordinator
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Job Description
Event Marketing Coordinator
Location: Remote
About the Role
This position offers an exciting opportunity to coordinate and execute marketing events trade shows and webinars for a leading digital experience platform. The role involves planning and logistics management lead tracking using Salesforce and performance analysis of events to drive marketing success.
Responsibilities
Event Planning and Execution:
- Organize and manage a comprehensive schedule of trade shows events and webinars.
- Oversee event logistics including registration booth setup and onsite requirements.
- Coordinate with vendors and venues to ensure timely preparation and shipping of booth materials and promotional items.
- Arrange travel for team members attending events.
- Monitor and maintain budgets for each event recommending costeffective resource allocations.
- Prepare and distribute preevent overviews for team members including key clients and essential event details.
- Ensure consistent brand promotion and presence at events.
Lead Management and Salesforce:
- Collect attendee lists and manage event leads.
- Import segment and manage leads within Salesforce CRM for targeted pre and postevent campaigns.
- Track event ROI manage campaigns and attribute eventrelated activities using Salesforce.
- Maintain data integrity by accurately inputting and updating lead information in Salesforce.
Data Analysis and Reporting:
- Analyze event data to assess performance and inform future strategies.
- Provide postevent reports with key insights areas for improvement and ROI metrics.
Qualifications:
Experience:
- Proven experience in event planning and coordination preferably in a B2B or tech environment.
- Proficiency in Salesforce including campaign management and lead tracking.
Skills:
- Strong organizational and project management abilities.
- Excellent written and verbal communication skills.
- Capability to work independently and handle multiple events simultaneously.
- High attention to detail and problemsolving aptitude.
Additional Qualifications:
- Experience working remotely and coordinating with distributed teams.
- Familiarity with the lumber and building materials industry is a plus.
- Adaptability to a fastpaced and dynamic environment.
What We Offer:
- Flexible working hours within a fully remote team.
- An opportunity to contribute significantly to marketing strategy and company growth.
- A collaborative and supportive work culture.
Employment Type
Remote
Company Industry
Key Skills
- Time Management
- Marketing
- Customer Service
- Google Docs
- Organizational skills
- Expense Management
- Hospitality Experience
- Upselling
- Event Planning
- Events Management
- Event Marketing
- Project Coordination
