On Premise Festival and Event Manager
On Premise Festival and Event Manager
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Job Description
PLANNING
Keep a finger on the pulse of the promoter festival and event industry providing insights to Regional and National leadership to inform on consumer behavior and influence business planning.
Deliver new activation concepts to be considered tested and executed within festivals and thirdparty events.
Lead joint business planning with top national promoters and regional departments.
Support Region On Premise Marketing in the delivery of all 360 project plans with a cross functional team of On Premise Off Premise Red Bull Media Network Culture & Brand.
Manage forecasting and feasibility for all territorysponsored music festivals & 3rd party events.
Collaborate with Operations & Festival & Event Operations Manager to forecast event infrastructure needs identify new tools and optimize processes.
Establish scalable reach plans with finance / distribution to win and execute small fire festival universe (250 events annually)
EXECUTION 3RD PARTY SPONSORED MUSIC FESTIVALS AND EVENTS
Deliver on festival & 3rd party event targets goals 360 cross functional plans production guidelines and standard event procedures to ensure consistency inside and outside the festival grounds across Red Bull supported festivals.
Initiate and lead regional and select national contract negotiations with festival promoters.
In collaboration with marketing develop and localized experiential activations driving innovation to help increase consumption trial and awareness.
Implement and share best practices to maximize brand presence and consumer pull in accordance with SAMO festival / OnP event strategy.
Manage reporting for all sponsored Festivals & 3rd Party Events
Utilize 3rd party agencies and production companies to manage:
Onsite staff credentials and contractual benefits
Menu design and integration
Delivery setup and strike schedules for all event infrastructure and activations
Festival and OnP event concessionaires & festival sponsorship teams to ensure Red Bull executional standards are met
Partner with SAMO teams on new tool development creation and implementation
Establish and strengthen new and current festival/vendor relationships ensuring that Red Bull is seen as an essential partner to festival and OnP event success
BUDGET & LEGAL
Work closely with Red Bull legal team and event partners to execute contracts
Develop manage and report budgets on a monthly and quarterly basis to department and finance leadership
Optimize budget and legal structure where needed identify efficiencies and economies of scale through multievent promoter partnerships.
Develop and forecast event P&L maximizing revenue potential via 360 plans impacting on/off premise & marketing
Qualifications :
5 years of relevant experience in live event production and understanding of experiential marketing. Festival experience required
Deep connection and respected reputation with promoters and industry leaders
Experience managing budgets $1MIO or greater
Thorough understanding of all facets of festival and event production brand marketing strategy and the ability to find creative and unique solutions
Strong track record in delivery of largescale programs campaigns or projects
Clear understanding and ability to navigate the modern festival and event landscape
Negotiation and project management experience
Ability to gain buyin from festival owners and vendors to ensure Red Bull is a must carry brand
Must have a valid U.S. drivers license
Bachelors degree preferred or equivalent work experience
Must be fluent in English additional language skills an advantage
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $88000 to $132000 cash incentives.
Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
