Head of Marketing
Head of Marketing
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1 Vacancy
Job Description
This is a remote position.
Head of Marketing
We are seeking a dynamic and resultoriented Head of Marketing to lead our marketing team and drive Kheytis mission and growth journey in rural India. This pivotal role will be instrumental in designing and executing 360º rural marketing campaigns that effectively target and engage our farmers segment. The successful candidate will also play a significant role in building Kheytis brand presence targeting the government ecosystem current and potential funders and driving the employer branding strategy for Kheyti.
Kheyti and our promise
We exist to increase incomes for farmers affected by climate change currently building this. We wish to see every farmer be climatesmart. We are working on 3 biggest challenges of our time climate change livelihoods & food security!
Leadership is globally trained (Mulago Kellogg Columbia) & locally experienced (10 years building agri startups). TED Elevate Forbes 30U30.
Our team is extremely passionate about solving the problems of agriculture. We value people with this passion and an attitude of entrepreneurship & servant leadership. We focus on their growth and give flexibility.
What you will do
1. Leadership and Team Management:
Lead mentor and inspire a team of marketing professionals fostering a culture of collaboration creativity and accountability.
2. Rural Marketing Strategy and Campaign Planning:
Develop and execute comprehensive marketing strategies tailored to the different rural markets across Kheyti operations in rural India.
3. Brand Management and Media Communications:
Champion the Kheyti brand utilizing existing brand guidelines to ensure consistent messaging and visual identity across all marketing collaterals and touchpoints.Build brand awareness in Govt & Funders ecosystem and Drive employer branding. Strategise & build PR for Kheyti
4. Growth Marketing
Design and manage the marketing lead conversion funnel optimizing each stage from top to bottom of the funnel to drive maximum conversion rates and convert small farmers into salesqualified leads.
5. Performance Tracking and Reporting:
Establish KPIs and metrics to measure the effectiveness of Marketing efforts and initiatives.
Ideal persona
Qualifications
Master s degree or PG diploma in Marketing Business Administration or a related field
8 years of experience in strategic marketing and branding with at least 3 years in a leadership role and in rural marketing.
Attitudes / Ambitions
Missiondriven excited about making a difference in the lives of smallholder farmers in the age of climate change.
Innovative in thinking
Process
Application: jobs.kheyti.com
Resume shortlist
Round 1 interview
Round 2 interview
Field Visit Case study
Final interview
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
