Digital Marketing Executive
Digital Marketing Executive
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
About Us:
Welcome to DCOIL Center for Occupational and IndustryLinked Learning a place where education transcends the classroom and becomes the launchpad for your career. DCOIL prepares students to thrive in the global marketplace by blending academic learning with realworld industry training. The institutions vision is to revolutionize higher education by making it deeply relevant to the modern world creating innovative and skilled professionals ready for the future.
Position Overview:
We are seeking a dynamic and creative Marketing Executive (Digital Media) to lead our digital marketing initiatives and enhance our online presence. The ideal candidate will be responsible for creating and executing strategic digital campaigns to promote DCOILs brand programs and vision driving engagement and conversions across digital platforms.
Key Responsibilities:
Develop and implement comprehensive digital marketing strategies to achieve brand visibility and lead generation.
Plan and execute campaigns across social media search engines (SEO/SEM) email marketing and paid digital ads.
Collaborate with the content team to create compelling content for digital channels: website social media blogs and newsletters.
Manage DCOIL s social media presence on platforms like LinkedIn Instagram Facebook and YouTube.
Monitor the performance of campaigns using tools like Google Analytics Facebook Insights and other analytics platforms.
Drive brand awareness through storytelling creative campaigns and innovative digital strategies.
Ensure all digital media campaigns reflect DCOILs vision values and industry relevance.
Key Requirements:
Experience: 35years of experience in digital marketing social media management or related roles. Experience in higher education or EdTech industries is a plus.
Skills:
Proficiency in tools like Google Ads Facebook Ads Manager SEO tools (e.g. SEMrush Moz) and email marketing platforms.
Strong understanding of digital media trends content creation and social media strategies.
Basic design knowledge (Canva/Adobe Suite) and video editing skills are a bonus.
Analytical mindset with expertise in campaign performance measurement.
Excellent communication and organizational skills.
Why Join DCOIL
Be a part of a missiondriven organization that s transforming higher education and bridging the gap between academia and industry.
Work in a collaborative innovative and growthoriented environment.
Gain opportunities for professional development and career growth.
Level : L1L2
Designation: Digital Marketing Executive
social media management,web analytics,google ads,video editing,digital marketing,analytical skills,facebook ads manager,sem,seo tools,analytics tools,ad serving,lead generation,email marketing,content creation,basic design knowledge,campaigns,social media marketing,seo
Employment Type
Full Time
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