Head of Marketing
Head of Marketing
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Job Description
About TATC:
We are a group of panAfrican businesses working together to solve the talent gap in Africa with unique homegrown solutions.
Our vision is to be Africas solution to bridging the talent gap.
Our brands include BrighterMonday Kenya BrighterMonday Uganda Jobberman Nigeria and Jobberman Ghana.
About BrighterMonday Uganda:
We are Uganda s leading techenabled career development and recruitment platform connecting qualified job seekers with verified employers.
Our vision is to be the leading source of talent in our markets by providing a platform that simplifies job search and talent acquisition.
We offer online career development support training services and personalized HR solutions for job seekers and employers.
Position Summary:
As the Head of Marketing your role is pivotal in shaping and executing the companys overall marketing strategy. You will collaborate with various stakeholders to establish and implement effective marketing strategies drive process improvements and provide leadership to the marketing team.
As the Head of Marketing you will be at the forefront of our companys growth strategically positioning our products or services in the market building brand awareness and equity and ultimately driving customer acquisition and retention.
Key Responsibilities:
Create and implement comprehensive marketing strategies aligned with company objectives to drive growth and brand positioning.
Lead mentor and manage the marketing team fostering a culture of innovation collaboration and accountability.
Oversee brand development to enhance visibility equity and reputation across all customer touchpoints.
Conduct market research and analyze industry trends to inform strategy and identify growth opportunities.
Plan implement and evaluate integrated marketing campaigns across digital social and traditional channels.
Develop and oversee the marketing budget ensuring optimal allocation of resources to maximize ROI.
Work closely with sales product and executive teams to align marketing initiatives with organizational goals.
Develop strategies to drive customer acquisition retention and loyalty leveraging datadriven insights.
Set KPIs and monitor the effectiveness of marketing activities ensuring continuous improvement.
Stay abreast of industry trends and emerging technologies incorporating innovative approaches into the marketing strategy.
Requirements
Qualifications and Skills:
Bachelor s degree in Marketing Business Administration or a related field; a Master s degree is a plus.
Proven experience developing and implementing successful marketing strategies preferably in career development recruitment or tech industries.
Strong team management and leadership abilities with experience building and mentoring highperforming marketing teams.
Ability to align marketing strategies with business objectives and drive longterm growth.
Proficiency in datadriven decisionmaking with the ability to interpret market trends and campaign performance metrics.
Strong knowledge of digital marketing tools platforms and best practices including SEO SEM content marketing and social media.
Experience in building and managing brand equity particularly in competitive markets.
Proven ability to manage budgets effectively and achieve high ROI on marketing investments.
Excellent interpersonal and communication skills for collaboration with internal teams clients and external partners.
Indepth understanding of the East African market customer behavior and competitive landscape.
Collaboration:
Reporting into:
Direct Reports:
Other Key Stakeholders:
Chief Marketing Officer TATC.
Marketing Campaign Manager
PR & Communications Specialist
Digital Marketing Specialist
Design Specialist.
Country Manager BM Uganda
PanAfrican Marketing Team
Partnerships Team
Product Team
Business Intelligence Team
Sales Team
CX Team
Finance Team.
Suppose you are a dynamic and experienced marketer who thrives in a fastpaced environment and is passionate about executing effective marketing strategies. We encourage you to apply for this role.
Qualifications and Skills: Bachelor s degree in Marketing, Business Administration, or a related field; a Master s degree is a plus. Proven experience developing and implementing successful marketing strategies, preferably in career development, recruitment, or tech industries. Strong team management and leadership abilities with experience building and mentoring high-performing marketing teams. Ability to align marketing strategies with business objectives and drive long-term growth. Proficiency in data-driven decision-making, with the ability to interpret market trends and campaign performance metrics. Strong knowledge of digital marketing tools, platforms, and best practices, including SEO, SEM, content marketing, and social media. Experience in building and managing brand equity, particularly in competitive markets. Proven ability to manage budgets effectively and achieve high ROI on marketing investments. Excellent interpersonal and communication skills for collaboration with internal teams, clients, and external partners. In-depth understanding of the East African market, customer behavior, and competitive landscape. Collaboration: Reporting into: Direct Reports: Other Key Stakeholders: Chief Marketing Officer, TATC. Marketing Campaign Manager, PR & Communications Specialist, Digital Marketing Specialist, Design Specialist. Country Manager, BM Uganda, Pan-African Marketing Team, Partnerships Team, Product Team, Business Intelligence Team, Sales Team, CX Team, Finance Team. Suppose you are a dynamic and experienced marketer who thrives in a fast-paced environment and is passionate about executing effective marketing strategies. We encourage you to apply for this role.
Education
Bachelor s degree in Marketing, Business Administration, or a related field; a Master s degree is a plus.
Employment Type
Full Time
