Marketing manager-Hotel
Marketing manager-Hotel
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Job Description
Job summary:
To generate and develop new business opportunities and increase net income for the Hotel in line with the Hotel Strategic and Business Plans.
Duties and Responsibilities:
Work closely with line managers to develop growth strategies and plans for the different services and products.
Ensure customer enquiries are converted into confirmed sales develop future and repeat business strategies to boost sales and revenue.
Follow leads and scan media adverts prepare proposals obtain and bid for new clients.
Improve and deliver the brand standards of outstanding customer service whilst ensuring a clear and effective line of communication is maintained within the sales team and with the operational teams (Rooms Division and F&B Departments).
Identify and pursue new business opportunities both by use of the company database networking B2B opportunities exhibitions and client entertainment.
Work closely with F&B and Rooms Division Departments to develop and implement sales marketing campaigns and client entertainment.
Carryout market research and conduct industry benchmarks to determine success factors growth opportunities and prepare projections for management s decision making.
Establish and maintain positive links with potential partners and stakeholders target referrals and solicit for business for the Hotel.
Develop update and maintain an annual calendar of events liaise with the respective line managers to plan/schedule and implement sales campaigns and entertainment events.
Manage the performance and development of the Revenue and Business Development team.
Work with management to prepare and review Hotel business plan and other operations jobs
Requirements
Minimum of a Bachelor s degree in the disciplines of Marketing Business Administration Economics or Finance from an accredited University.
Master s degree in any of the above disciplines or a post graduate diploma in Tourism & Hotel Management and/or a post graduate qualification in Marketing e.g CIMA is an added advantage.
At least 4 years of progressive relevant experience in a busy environment 2 of which should have been in the hospitality industry.
Proven track record of success in a sales and marketing role.
Must be able to expertly train motivate and manage a team.
Strategic planning and implementation skills. Ecommerce working knowledge or social media marketing Knowledge of Hotel Products and Services. Ability to take initiative and work under highly demanding environment.
A solid understanding of hotel management systems price and positioning strategies.
Excellent knowledge of uses/applications of Front Office and Reservations Systems.
Capability of setting clear objectives for business development quality customer satisfaction and energetically leading and organizing the team to achieve targets and meet deadlines.
Capability for developing effective promotions.
Ability to conform to the Hotel s brand standards and corporate identity.
Employment Type
Full Time
