Marketing Campaign Manager
Marketing Campaign Manager
Posted on :
27-11-2024
Employer Active
1 Vacancy
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Job Description
Brief Job Summary:
The Campaign Manager works with the Head of Unit to create execute and monitor the performance of campaigns and provide all the necessary resources to achieve business objectives.
Key Duties & Job Responsibilities
Functional:
- Create integrated marketing campaigns based on market segments to increase listings employer leads and increase core business metrics.
- Supervise the execution monitoring and measurement of marketing campaigns and their success.
- Build close connections with the media to capitalize on PR opportunities
- Plan and manage events in order to drive conversions and target personas
- Ensure campaign implementation and follow organizational guidelines.
- Supervise internal and external stakeholders for the successful implementation of marketing campaigns.
- Effectively execute media buying activities events and other offline initiatives
- Ensure adherence to visual guidelines across all channels
- Own brand voice for the business
- Build relationships with valuable partners on the ground
- Build relationships with the inhouse sales team and other key stakeholders.
Organizational:
- Manage marketing colleagues to ensure omnichannel marketing campaign execution
- Communicate with colleagues and share insights on Slack
- Utilize Trello to update task status
- Weekly coordination and training with the direct reports
- Weekly ongoing update/strategy meetings with CEO
- Biweekly strategic call with the Head of Marketing
Reporting:
- Report on the impact of campaigns & initiatives
- Update the marketing master as required
- Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets along with reasons and action items
- Any other related activities and assignments as assigned by the supervisor.
KPIs to measure success
- Effective planning and execution
- Effective and clear communication
- Teamwork
- Cost per lead
- ROI
- Brand Awareness
- Social Media Engagement
Key Relationships
- Head of Marketing
- Head of Programmes and Partnership
- Marketing Managers
- Product Managers
- Marketing Specialists
- Sales Team
- Graphic Design Team
- Customer Experience Team
- Business Intelligence Team
Requirements
Qualifications:
- B.Sc. in Business Administration Science in Marketing and related disciplines
Years of Experience:
- 35 years combined work experience
Skills required to perform the Job:
- Exceptional creativity and innovation
- Excellent time management and organizational skills
- Accuracy and attention to detail
- An understanding of the latest trends and their role within a commercial environment
- Professional approach to time costs and deadlines
Employment Type
Full Time
Key Skills
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