Marketing Campaign Lead
Marketing Campaign Lead
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Job Description
About PNE:
Part of the CloserStill Media Group PNE is one of the UKs leading corporatehosted events businesses specialising in curated conferenceled networking events. Our focus is connecting forwardthinking senior leaders with innovative solution providers across Education Healthcare and the Public Sector. While rooted in the UK our influence spreads globally following our international debut in 2023.
Our Mission:To drive positive and meaningful change further innovation and directly improve the sectors we serve through community engagement activities.
About the Role:
As our Marketing Campaign Lead you will be responsible for driving event registrations and generating sponsorship leads across our portfolio. You will take ownership of the VisProm and ExProm marketing strategies developing innovative datadriven campaigns that deliver measurable results. Leveraging workflows and automation you will ensure delegate targets are met in both quality and quantity.
This role also includes line management responsibilities for our Marketing Campaign Executive supporting their development while driving the overall success of the team.
What can you expect from the day to day
- Create execute and optimise email campaigns to attract the right delegates to our events focusing on key decisionmakers across public sectors.
- Use segmented data including location tiers and industry to develop highly targeted and relevant campaigns.
- Design and implement efficient workflows and automation processes to streamline engagement.
- Collaborate with our Content Lead to produce tailored and compelling copy to engage and inspire interest in our events.
- Provide leadership and mentorship to the Marketing Campaign Executive fostering collaboration and professional growth.
- Track campaign success interpret data insights and implement continuous improvements for better outcomes.
- Deliver weekly updates to the Senior Marketing Manager on trends observations and campaign performance.
Success Factors:
- Proven experience in email marketing and campaign management ideally within the events or a related industry.
- Expertise with email marketing platforms and automation tools (e.g. HubSpot).
- Excellent organisational skills to manage multiple campaigns and priorities effectively.
- Email copywriting experience with a focus on personalisation and engagement.
- Strong analytical abilities to interpret data and translate insights into actionable strategies.
- Experience in team leadership or line management is beneficial with the ability to mentor and motivate.
Partnership Network Events embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age ethnicity religion or beliefs sexual orientation gender identity family or parental status or disability status.
Employment Type
Full Time
