Marketing Campaign Manager
Marketing Campaign Manager
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
What is Jar
The Jar app is a financial fitness platform that enables users to save fixed amounts starting as low as 10 in 24K digital gold. Users can conveniently convert their savings into cash or physical gold anytime. With 3 million users an average rating of 4.6 and being recognized as the Wealth Tech Startup of the Year for three consecutive years we are proud to be among the top 3 in India for UPI autopay transactions processing over 1 million transactions daily.
Jar also effortlessly facilitates investments by enabling users to save while they spend utilizing our roundoff method like a digital piggy bank.
Founded by Misbah Ashraf former founder of communityfocused ecommerce platform Marsplay and Nishchay AG former director and founding member at mobility startup Bounce Jars unwavering mission is to shatter psychological barriers to saving and investing thus spearheading the Financial Fitness revolution for Bharat.
At Jar we believe that savings are just the beginning for our customers. We want to walk alongside them through every step of their financial journey which is why we have now expanded our offerings to meet those needs.
Our Offerings:
Jar Ready Cash
Jar Ready Cash is Jars loan product with a 100% digital journey no paperwork and quick disbursals so that customers can access credit conveniently. With flexible repayments and help just a click away customers dont have to break their savings when an emergency comes calling.
Nek
Nek is an affordable luxury jewellery brand that is powered by Jar. It is the culmination of what we know best; affordability the value of gold and crafting incredible connections. Neks wide collection of silver and gold jewellery is made with meticulous artisanship to celebrate you and find the magic in every occasion.
Role Overview:
As a Marketing Campaign Manager at JAR you will take charge of our brand marketing strategy and execute consumer campaigns that increase awareness acquisition and engagement. You will collaborate with crossfunctional teams including Product Business Finance Analytics Tech and Marketing to create impactful multichannel campaigns that elevate our brand.
Responsibilities
- Brand Strategy & Voice: Lead the brand and communications strategy to drive awareness salience and affinity creating a brand voice that resonates with customers and fuels growth.
- Campaign Execution: Oversee the development and execution of 360degree campaigns across channels like outofhome print radio social digital PR and owned channels.
- Social Media & Content Strategy: Define and implement effective social media and content strategies measuring their success to increase brand awareness and customer adoption.
- Crossfunctional Collaboration: Work closely with internal teams (Product PR Legal Finance) and external partners (marketing agencies affiliates) to ensure cohesive and impactful campaigns.
- Brand Consistency & Messaging: Drive brand consistency across marketing assets and develop messaging strategies for key target segments.
- Performance Tracking: Own campaign metrics track progress assess effectiveness and present insights to senior leadership.
- Budget Management: Manage and forecast traditional digital and social marketing budgets ensuring efficiency and effectiveness.
- Innovation & Adaptation: Stay updated with the latest tools and trends in digital and mobile marketing continuously testing and evaluating new strategies to enhance campaign impact.
Qualifications
- Proven experience (5 years) in brand marketing campaign management or similar roles with a track record of developing and executing successful consumer campaigns.
- Strong understanding of the digital and mobile marketing ecosystem.
- Exceptional written and verbal communication skills with the ability to influence crossfunctional teams.
- Ability to balance analytical insights with creative strategies ensuring each informs the other.
- Experience working with and managing external marketing agencies.
- Ability to thrive in a fastpaced deadlinedriven environment with a strong bias for action and a commitment to delivering highquality results.
- Familiarity with multichannel media strategies and endtoend campaign management from brief to measurement.
From the Founders Desk:
As founders we take a great deal of pride in how far Jar has come as a company not just in terms of the product and service we have built but because of the many incredible people who have trusted us and joined us on our journey. At Jar were working on solutions that could positively impact over 400 million Indians who find themselves stalled on their financial journey.
Its not something we can solve alone; it takes the collective effort and innovation of a great number of people to do that. Its only natural then that we look for problem solvers and collaborators people who fail fast learn just as quickly from those failures and boldly offer unconventional insight and perspective when faced with challenges.
We know that the next great idea can come from anyone and we strive to foster the kind of environment where those ideas get carried to execution without losing their greatness. No matter what their stint at Jar was like we want our team to look back on it and feel like they learned grew and succeeded just as Jar did. If that sounds a little scary a little difficult but also interesting and exciting then youll probably fit right in.
Why join Jar you ask
Jar is a diverse and inclusive workplace that embraces the ideas and perspectives of all employees and recognises their efforts and contributions regardless of gender or ethnicity. Our workspace also boasts a great blend of youth and experience which helps us maintain a transparent culture with no micromanagement. We also have flexible working hours and provide medical insurance to all employees.
communication skills,cross-functional collaboration,social media strategy,digital marketing,campaign execution,campaign management,analytical skills,content strategy,brand marketing,budget management,creative strategies
Employment Type
Full Time
Key Skills
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