Marketing Campaign Manager
Marketing Campaign Manager
Posted on :
30-11-2024
Employer Active
1 Vacancy
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Job Description
Job Summary
The Marketing Campaign Manager will work with the Head of Marketing to ensure all marketing campaigns achieve their objectives. The Campaign Manager works with the Head of Marketing to create execute and monitor the performance of campaigns and provide all the necessary resources to achieve business objectives. The Marketing Campaign Manager will also work with internal and external stakeholders in the planning and execution of various campaigns
Job Description/Requirements
Our Vision
Africa s solution to bridging the talent gap.
Job Mission
The Marketing Campaign Manager will work with the Head of Marketing to ensure all marketing campaigns achieve their objectives. The Campaign Manager works with the Head of Marketing to create execute and monitor the performance of campaigns and provide all the necessary resources to achieve business objectives. The Marketing Campaign Manager will also work with internal and external stakeholders in the planning and execution of various campaigns.
Reporting to Head of Marketing
Key Responsibilities
Organizational
Manage marketing colleagues to ensure omnichannel marketing campaign execution
Communicate with colleagues and share insights on Slack
Utilize Trello to update task status
Weekly coordination and training with the direct reports
Functional
Create integrated marketing campaigns based on market segments to increase listings employer leads and increase core business metrics.
Supervise the execution monitoring and measurement of marketing campaigns and their success.
Build close connections with the media to capitalize on PR opportunities
Plan and manage events in order to drive conversions and target personas
Ensure campaign implementation and follow organizational guidelines.
Supervise internal and external stakeholders for the successful implementation of marketing campaigns.
Effectively execute media buying activities events and other offline initiatives
Ensure adherence to visual guidelines across all channels
Own brand voice for the business
Build relationships with valuable partners on the ground
Build relationships with the inhouse sales team and other key stakeholders.
Any other related activities and assignments as assigned by the supervisor.
Reporting:
Report on the impact of campaigns & initiatives
Update the marketing master as required
Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets along with reasons and action items
Key Relationships
Head of Marketing
Head of Programmes and Partnership
Marketing Managers
Product Managers
Marketing Specialists
Sales Team
Graphic Design Team
Customer Experience Team
Business Intelligence Team
KPIs to measure success
Campaign ROI (Return on Investment
Lead Generation and Conversion Rate
ClickThrough Rate (CTR)
Customer Lifetime Value (CLV)
Engagement Rate
Traffic and Website Metrics
Churn Rate (for Retention Campaigns)
Sales Growth
Requirements
Key Skills & Competencies
Skills
Strong analytical skills with a goaloriented attitude.
Bachelor s degree in marketing Mass communications/journalism communications or a related field.
Minimum of 3 years of marketing experience (digital and traditional).
Basic knowledge of marketing digital tools and techniques.
Highly organized detailoriented and effective communicator; excellent written and verbal communication skills.
Ability to work in a fastpaced highpressure
environment.
A proactive approach to working showing initiative and seeking appropriate guidance and input from others when needed.
Can work independently when required but can also take direction.
Multitasking and timemanagement skills with the ability to prioritise tasks.
Show an understanding of campaign creation to execution concerning Marketing objectives business goals messaging and strategy.
Candidates should possess strong organizational problemsolving and interpersonal skills. This entails teamwork collaboration and an ability to prioritise and handle multiple assignments simultaneously.
Proficiency in key features of the Google Workspace platform including Drive Gmail Google Meet Docs Sheets Forms and Slides.
Proficient in Microsoft Office Suite (Word Excel)
Adobe Creative suite and analytics software
Employment Type
Full Time
Key Skills
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