drjobs Digital Marketing Specialist

Digital Marketing Specialist

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1 Vacancy
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Job Location drjobs

Kampala - Uganda

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Brief Job Summary:

You are responsible for creating and designing as well as delivering various marketing programs towards supporting the growth and expansion of an organization s products and services especially via the Internet.


Key Duties & Job Responsibilities

  • Overall Project Management and Compliance
  • Plan execute and manage digital marketing campaigns (Paid ads ).
  • Monitor and optimize campaign performance to meet KPIs and targets.
  • Conduct A/B testing to determine the most effective ad creatives and formats.
  • Collaborate with the communications & creative team to develop compelling ad copy graphics and videos that effectively communicate the value of our products & services.
  • Utilize platformspecific targeting options to reach the right audience segments
  • Track and analyze key metrics such as impressions clicks conversions and cost per acquisition (CPA) to assess campaign effectiveness.
  • Prepare regular performance reports and provide actionable insights to optimize future campaigns.
  • Work closely with crossfunctional teams including sales product and learning & development to align marketing efforts with business objectives.
  • Understand the workings of Google Ads programs towards promoting appropriately the profit goal of the organization
  • Work with the right teams to ensure landing pages are optimized for conversions including A/B testing of different page elements.
  • Lead management of the digital touchpoints of the organization
  • Stay current with the latest trends and best practices in digital marketing and paid advertising.


KPIs to measure success

  • Successful project execution
  • Budget control and management
  • Timely reporting
  • Policy compliance
  • Social Engagement and mentions


Key Relationships

  • Senior Performance Marketing
  • Campaign Marketing Manager
  • Creative Designer
  • Communications Specialist




Requirements

Qualifications:

  • Google Ads Certifications or equivalent


Years of Experience:

  • 3 year of relevant marketing experience managing google ads twitter ads and Meta ads accounts


Skills required to perform the Job:

  • Possess a good understanding of digital production and marketing strategies
  • Possess proven experience in innovative digital campaign and effective service delivery
  • Possess proven experience in digital assets delivery
  • Ability to manage microsites social media applications and online ads.
  • Understanding of digital marketing best practices
  • Possess a solid understanding of social media marketing and paid campaigns.
  • Ability to handle digital analysis and web metrics duties (Google Analytics proficiency)
  • Ability to deliver on deadline
  • Possess very strong communication skills both written and verbal
  • Possess very strong skills in management and organization
  • Knowledge of SEO and SEM




Employment Type

Full Time

Company Industry

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