Digital Marketing ociate - Google Meta

Our Digital Marketing Client with 8 years expertise in ecommerce & digital marketing is looking for a Digital Marketing Associate Google & Meta Platforms Specialist to join its team.

Job Title: Digital Marketing Associate Google & Meta Platforms Specialist
Experience Range: 01 year
Location: Coimbatore

Job Description:
The Digital Marketing Associate Google & Meta Platforms Specialist will be responsible for planning executing and optimizing digital marketing campaigns across Google and Meta (Facebook/Instagram) platforms. This role focuses on driving traffic lead generation and conversions by leveraging paid and organic strategies on these key advertising platforms. The ideal candidate is detailoriented datadriven and has a deep understanding of performance marketing.

Responsibilities:

• Manage and execute paid advertising campaigns on Google Ads (Search Display YouTube) and Meta Platforms (Facebook Instagram).

• Conduct keyword research and audience targeting to develop highly effective ad strategies for both platforms.

• Optimize campaigns based on performance metrics such as CPC CTR conversions and return on ad spend (ROAS).

• Analyze and report on campaign performance providing insights and recommendations to improve efficiency.

• Collaborate with the creative team to develop engaging ad copy visuals and landing pages that resonate with the target audience.

• Set up monitor and optimize A/B testing to enhance ad performance and improve conversion rates.

• Manage budgets effectively ensuring costefficiency and alignment with business goals.

• Stay updated on the latest trends features and tools across Google and Meta platforms to incorporate into campaigns.

• Leverage Google Analytics Facebook Business Manager and other tools to track performance and customer behavior.

• Implement retargeting strategies to engage website visitors and improve conversion rates.

• Work with the SEO team to ensure campaigns align with organic search strategies and optimize visibility.

• Coordinate with internal stakeholders to ensure consistency in messaging and alignment with broader marketing objectives.

Requirements:

• Bachelors degree in Marketing Digital Marketing Business or a related field.

• 12 years of experience managing paid campaigns on Google Ads and Meta Platforms (Facebook Instagram).

• Proven experience with Google Analytics Google Ads Manager and Meta Ads Manager.

• Strong understanding of Google and Meta advertising platforms including campaign setup optimization and reporting.

• Proficiency in performance marketing metrics and reporting tools (Google Analytics Facebook Insights).

• Experience in audience segmentation targeting and bid management.

• Familiarity with A/B testing conversion rate optimization and retargeting strategies.

• Excellent written and verbal communication skills.

• Ability to manage multiple campaigns and tasks simultaneously in a fastpaced environment.

• Strong attention to detail and organizational skills.

Benefits:

• Competitive salary and performancebased incentives.

• Opportunities for professional development and career growth within a dynamic design studio environment.