Marketing Manager Technology Healthcare Jobs in People First Consultants in Any - India

Marketing Manager Technology Healthcare

People First Consultants

Posted on : 22-11-2024

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1 Vacancy

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Job Location

India

Monthly Salary

Not Disclosed

Salary Not Disclosed

Vacancy

1 Vacancy

Posted on : 22-11-2024

Job Description

Job Description

Cognizant Health Sciences: Marketing Manager Technology Healthcare

Join an energetic and hardworking team that is helping to further Cognizant’s market

position in the healthcare industry. In this position you will support the healthcare

marketing technology stack and certain websites help lead marketing dashboard

development and reporting and collaborate with the marketing team on best practice

approaches to digital marketing. This Indiabased role reports to the head of Healthcare

Marketing.

The successful candidate has strong communication and project management skills

with solid experience with key marketing technology platforms including Salesforce

Pardot and Tableau. The candidate should have demonstrated digital marketing skills

SEO experience and the ability to quickly update and create new web pages using

WordPress.

Responsibilities Include

Here are the most essential duties and responsibilities:

Strategic Planning & Support

Research and identify new tools and solutions to support various aspects of

our marketing strategy (CRM email marketing automation project

management content management web social advertising analytics etc.).

Work with marketing sales and product teams to develop marketing

strategies and determine the appropriate technology tools for implementation.

Collaborate with healthcare marketing managers to drive adjustments and

improvements to current digital campaigns

Establish a calendar for refreshing website content and collaborate with

broader marketing team to procure content

Collaborate with marketing teams to identify key SEO terms and implement

best practices for improving SEO performance including monitoring SEO

performance across all healthcare website content

Develop campaign landing pages while adhering to marketing best practices.

Manage thirdparty vendor relationships and navigate the procurement

process

Marketing Technology & Reporting

•Manage systems and online tools used by Healthcare marketing team

•Oversee management maintenance and updating of marketing technology

tools and systems

•Oversee implementation and integration of new software solutions with

existing systems such as Salesforce & Pardot

•Educate team members on how to use marketing automation tools efficiently

•Work closely with IT hosting development and security teams to create

stable and compliant environments for the systems and websites you manage

•Create regular marketing status reports including campaign content and

web performance using Tableau and other tools for presentation to senior

business unit and marketing management

Web Management

•Using WordPress manage updates to key healthcare web properties.

•Own and maintain the following public marketing websites:

•TriZettoProvider.com

•CognizantRCM.com

•Support management of this section of the Cognizant website:

•Cognizant.com/healthcare

Required Experience & Expertise

You have proven expertise in supporting marketing technology and websites and

collaborating with marketers on best approaches for campaign execution.

35 years of technical support of marketing technology and websites

Healthcare industry experience is preferred but not required

Knowledge of marketing best practices associated with email websites SEO

and use of marketing technology platforms

Selfmotivated innovative collaborative multitasker

Strong communications skills that enhance team collaboration

Excellent decision making and problemsolving skills

Strong project management skills with attention to detail

Able to work independently

Solid working knowledge of Salesforce Pardot and Wordpress is critical and

knowledge of Distribution Engine Olark Chat Wufoo Vimeo YouTube X

Google Analytics Google Ads SharePoint iCapture Six Sense Adobe Creative

Suite and Asana is a plus.

Required Education

Bachelor’s degree preferably in computer science and/or marketing

Employment Type

Full Time

Company Industry

Key Skills

Revenue Cycle Management
HIPAA
Healthcare Management
PMBOK
Microsoft Outlook
Project Leadership
Data Management
Project Management
Affiliate Marketing
Project Management Software
Supervising Experience
Workday

Apply Now

About Company

People First Consultants

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Marketing Manager Technology Healthcare

People First Consultants

Job Description

Employment Type

Company Industry

Key Skills

About Company

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