Job Summary:
The Sales Event Manager is responsible for driving growth by identifying qualifying
and developing new business opportunities within targeted markets. Responsible to coordinating events from start to finish.
JLG Core Value Expectations:
Live with INTEGRITY Reliably do the right thing.
Operate with ACCOUNTABILITY Take responsibility for your actions.
Communicate with CANDOR Be open honest and sincere.
Win with TEAMWORK Collaborate as a team to achieve a common goal.
Essential Functions:
Achieve lead generation goals
Proactively identify and engage new business opportunities within target markets and
industries through outbound calls emails social media and digital buyer intent.
Research and analyze potential customers ensuring alignment with company offerings and
market needs.
Establish and nurture initial contact with prospects introducing JLG s services and value
propositions.
Set up qualified meetings and appointments for the sales team by effectively moving leads
through the sales funnel.
Maintain consistent communication with potential clients regularly following up on past
contacts to continue building relationships.
Accurately document all customer interactions in the CRM system for seamless handoff to the
sales team.
Collaborate with sales and marketing teams
Work closely with Business Development Managers and marketing to execute targeted
campaigns and maximize outreach efforts.
Provide feedback to the marketing team on the effectiveness of campaigns lead sources and
areas of improvement.
Collaborate in the development of new scripts strategies and messaging that align with
market trends and customer needs.
Utilize CRM and lead management tools
Effectively manage leads and opportunities in the CRM system ensuring uptodate and
accurate information.
Track and report on KPIs including lead volume conversion rates and pipeline activity.
Ensure data hygiene and accuracy of all customer records in the CRM for optimized followup
and reporting.
Performs administrative responsibilities as required:
Maintain accurate records of all lead generation and prospecting activities.
Realtime CRM updates for all interactions and followup activities to support pipeline
management and forecasting
Work with the sales team to refine lead qualification processes and optimize pipeline
management.
Achieve complete customer satisfaction during initial interactions
Respond promptly and professionally to inbound inquiries and route them appropriately.
Ensure seamless and positive customer experiences during the initial engagement setting the
stage for longterm relationships.
Build trust and credibility by effectively understanding customer pain points and positioning
JLG s services as solutions.
Competencies Required:
Ability to communicate effectively (verbal and written)
Strong organizational skills and attention to detail
Resilience in overcoming objections and challenges
Ability to manage time and prioritize multiple tasks
Demonstrated problemsolving abilities
Proactive and selfdriven approach to work
Strong relationshipbuilding skills
Ability to learn quickly and adapt to changing market dynamics
Education/Knowledge/Skills Requirements:
Bachelor s Degree preferred (Business Marketing or related field)
Sales experience preferred especially in a B2B environment
Familiarity with CRM systems (e.g. Zoho Salesforce HubSpot)
Basic understanding of lead generation strategies and sales processes
Excellent communication and relationship management skills
Ability to conduct market research and identify potential leads
Work Environment:
Primarily officebased with some potential for remote work. Some travel may be required.
Physical Demands:
The role is primarily officebased with some travel as necessary.
Position Type/Expected Hours of Work:
This is a fulltime position. Flexibility in working hours may be required to meet client demands and
team objectives.
Travel:
Minimal travel to customer sites or trade shows as needed primarily within the local market area.
Requirements
At least 3 years of experience in managing events/associations/memberships
Marketing/event planning background
Experience tracking ROI
Experience generating leads
Vendor & Logistics coordination
Effective Communication: Clear and persuasive verbal and written communication skills.
Attention to Detail: High level of accuracy in managing event details schedules and
metrics.
Organizational Skills: Ability to manage multiple events and associations simultaneously.
Project Management: Experience in planning and executing project details and timelines.
Time Management: Strong prioritization skills to meet deadlines and ensure event
success.
Customer Service Orientation: Professional approach to handling inquiries and feedback.
Collaboration: Skilled in crossfunctional teamwork and relationshipbuilding.
Business Acumen: Ability to align event activities with ROI and brand goals.
Professionalism: Represents JLG with a high standard of integrity and professionalism.
At least 3 years of experience in managing events/associations/memberships Marketing/event planning background Experience tracking ROI Experience generating leads Vendor & Logistics coordination Effective Communication: Clear and persuasive verbal and written communication skills. Attention to Detail: High level of accuracy in managing event details, schedules, and metrics. Organizational Skills: Ability to manage multiple events and associations simultaneously. Project Management: Experience in planning and executing project details and timelines. Time Management: Strong prioritization skills to meet deadlines and ensure event success. Customer Service Orientation: Professional approach to handling inquiries and feedback. Collaboration: Skilled in cross-functional teamwork and relationship-building. Business Acumen: Ability to align event activities with ROI and brand goals. Professionalism: Represents JLG with a high standard of integrity and professionalism.