Social Media Specialist B2B Services
Social Media Specialist B2B Services
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2years
USD USD 7 - 7
1 Vacancy
Job Description
This is a remote position.
Role: Social Media Specialist Print & Signage Industry (PartTime)
Schedule:
- 20 hours per week flexible in AEST business hours
- Client Timezone: AEST (Australian Eastern Standard Time)
Responsibilities:
- Develop and implement a targeted social media strategy to increase engagement and grow followers across key platforms (LinkedIn Instagram Facebook and TikTok).
- Create schedule and publish engaging posts including graphics videos and written content that showcase our print and signage expertise.
- Collaborate with the creative team to ensure content aligns with marketing goals and industry trends.
- Respond to comments messages and mentions in a timely manner fostering meaningful connections with potential clients.
- Monitor and analyze social media performance using analytics tools adjusting strategies to improve reach and engagement.
- Manage and execute email marketing campaigns ensuring alignment with social media content.
- Stay updated on social media trends platform algorithms and print industry innovations.
Requirements
- Proven experience in social media management particularly for servicebased or B2B businesses.
- Strong content creation skills including graphics video production and copywriting.
- Familiarity with Facebook Instagram LinkedIn and TikTok along with best practices for each platform.
- Proficiency in social media analytics tools and email marketing platforms (e.g. Brevo or similar).
- Ability to interpret analytics and adjust strategies to optimize performance.
- Strong communication skills and an ability to work independently in a parttime capacity.
- Passion for visual communication and helping local businesses thrive.
- Familiarity with the print and signage industry is a plus but not required.
Key Performance Indicators (KPIs):
- Engagement Rate: Increase engagement by 10% monthly across platforms.
- Follower Growth: Grow followers by set targets (e.g. 200 on Instagram 100 on Facebook and 100 on LinkedIn monthly).
- Post Frequency: Consistently publish 35 posts per week on Instagram/Facebook and 23 posts per week on LinkedIn.
- Email Marketing Metrics: Achieve a minimum 20% open rate and 5% clickthrough rate per email campaign.
- Community Engagement: Respond to 100% of comments/messages within 24 hours.
- Content Reach: Increase content reach within the Illawarra and surrounding areas by 15% through targeted content.
- Monthly Reports: Provide insights and recommendations based on social media and email marketing performance.
Proven experience in social media management, particularly for service-based or B2B businesses. Strong content creation skills, including graphics, video production, and copywriting. Familiarity with Facebook, Instagram, LinkedIn, and TikTok, along with best practices for each platform. Proficiency in social media analytics tools and email marketing platforms (e.g., Brevo or similar). Ability to interpret analytics and adjust strategies to optimize performance. Strong communication skills and an ability to work independently in a part-time capacity. Passion for visual communication and helping local businesses thrive. Familiarity with the print and signage industry is a plus, but not required.
Education
N/A
Employment Type
Full Time
