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Marketing Manager

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Job Location drjobs

Alexander City - USA

Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Job Description

Position: Marketing Manager
Location: Waukesha WI
Employment Type: Fulltime & Direct Hire

Position Overview:

We are seeking a highly experienced and dynamic Marketing Manager responsible for developing and executing comprehensive marketing strategies that promote industrial automation solutions. Reporting to the Vice President of Sales & Marketing this role will oversee a marketing team and lead initiatives to support the companys growth and expansion of products and services. The ideal candidate will possess a strong background in B2B marketing a passion for technology and a proven track record of successful campaigns.

Key Responsibilities:

  • Create and implement marketing plans aimed at achieving company objectives and increasing brand awareness.
  • Design and execute multichannel lead generation campaigns including digital email social media and industry events. Continuously monitor and adjust strategies to maximize ROI.
  • Develop engaging content across various platforms such as websites blogs whitepapers and social media in collaboration with internal teams and external agencies.
  • Conduct thorough market research to identify trends opportunities and competitive insights. Refine marketing strategies based on customer feedback and insights.
  • Maintain and enhance the companys brand identity ensuring consistency across all marketing channels and developing brand guidelines.
  • Lead and mentor a team of marketing professionals. Work closely with sales product development and customer service teams to align marketing strategies with overall business goals.
  • Coordinate and execute participation in industry events trade shows and conferences including all logistics and postevent followup.

Supervisory Responsibilities:

  • Oversee daily operations of the marketing team.
  • Recruit train and evaluate marketing staff performance.
  • Handle performance evaluations including disciplinary actions in accordance with company policies.

Qualifications:

  • Bachelors degree in Marketing Business Administration or a related field.
  • Minimum of 5 years of experience in B2B marketing preferably within the industrial automation or technology sectors.
  • Proven success in developing and executing marketing strategies.
  • Strong knowledge of digital marketing SEO SEM and content marketing.
  • Proficiency in marketing automation tools and CRM systems.
  • Strong communication analytical and creative skills.
  • Ability to handle multiple projects in a fastpaced environment.
  • Experience with MS Office marketing software and CRM platforms.

Preferred Skills:

  • Experience in industrial automation or manufacturing sectors.
  • Ability to relocate to Waukesha WI before starting work.
  • Strong attention to detail organizational and timemanagement skills.
  • Selfstarter with the ability to work independently.

Schedule:

  • Day shift
  • Inperson work environment

Employment Type

Full Time

Company Industry

About Company

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