Key Account Management
Key Account Management
Posted on :
19-10-2024
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Job Description
About client:
One of the leading Beverage Manufacturing company.
Experience:
Minimum 36 Years Experience.
Qualification:
MBA Must.
Key Responsibilities:
1.Account Management & Business Development
- Manage and nurture relationships with key institutional clients across PAN India ensuring high customer satisfaction.
- Develop new business opportunities by identifying potential institutional clients (hotels hospitals corporates educational institutions).
- Conduct negotiations for contracts pricing and service level agreements (SLAs) with institutional buyers.
- Drive business growth by introducing new product lines and ensuring existing product penetration in accounts.
2.Sales Strategy & Execution
- Create and implement tailored sales strategies for the institutional channel aligned with overall business objectives.
- Achieve monthly quarterly and annual sales targets for institutional accounts.
- Track and monitor key sales metrics such as sales volume revenue and profitability to ensure targets are met.
- Collaborate with internal teams (marketing supply chain finance) to ensure smooth order processing timely delivery and alignment on promotional strategies.
3.Customer Relationship Management
- Build and maintain strong relationships with key decisionmakers within institutional accounts.
- Conduct regular meetings and reviews with clients to address issues evaluate performance and identify future growth opportunities.
- Ensure products receive prominent shelf placement and are well represented within client locations.
4.Promotions Merchandising & Brand Visibility
- Develop and execute instore and onpremises visibility plans ensuring effective placement of products in client locations.
- Work with marketing teams to develop promotional strategies and customized offers for key accounts.
- Ensure institutional partners are equipped with the necessary marketing materials promotions and merchandising to drive product awareness.
5.Market Insights & Reporting
- Provide regular updates and reports to senior management on sales performance client feedback and market dynamics.
- Analyse market trends competitor activities and consumer behaviour to recommend adjustments in strategy.
- Maintain a detailed database of all institutional clients including business activities commercial details and client profiles.
Remote Work :
No
Employment Type
Full Time
Key Skills
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