US SaaS Marketing Director B2B
US SaaS Marketing Director B2B
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Salary Not Disclosed
1 Vacancy
Job Description
- Strategic Leadership: Develop and implement comprehensive marketing strategies that drive growth and achieve business objectives.
- Product Marketing: Oversee product positioning messaging and gotomarket strategies to communicate our value proposition effectively.
- Demand Generation: Manage and optimize MQL (Marketing Qualified Leads) processes to ensure a steady pipeline of highquality leads.
- Partner & Channel Marketing: Build and nurture relationships with partners and channels to expand market reach and drive collaborative growth.
- Direct Marketing: Execute direct marketing campaigns including email content and social media to engage prospects and customers.
- Campaign Management: Design and execute trip campaigns webinars and other marketing initiatives to enhance brand visibility and lead generation.
- Team Leadership: Lead and mentor the marketing team fostering a collaborative environment and ensuring effective of marketing plans.
- Performance Analysis: Monitor and analyze marketing performance metrics adjusting strategies and tactics as needed to optimize results.
- Experience: 5 years of experience in B2B SaaS marketing with a proven track record in product marketing MQL management and partner/channel marketing.
- Client Exposure: Demonstrated experience working with US or Europebased clients or companies for at least 2 years.
- Strong expertise in product marketing and direct marketing.
- Experience in managing and executing trip campaigns and webinars.
- Proven ability to lead and develop marketing teams.
- Strategic mindset with handson capabilities.
- Time Zone Flexibility: Availability to partially overlap with EST time (approx. half a day) to collaborate with international teams and clients.
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Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
