US SaaS Marketing Director B2B

• Strategic Leadership: Develop and implement comprehensive marketing strategies that drive growth and achieve business objectives.
• Product Marketing: Oversee product positioning messaging and gotomarket strategies to communicate our value proposition effectively.
• Demand Generation: Manage and optimize MQL (Marketing Qualified Leads) processes to ensure a steady pipeline of highquality leads.
• Partner & Channel Marketing: Build and nurture relationships with partners and channels to expand market reach and drive collaborative growth.
• Direct Marketing: Execute direct marketing campaigns including email content and social media to engage prospects and customers.
• Campaign Management: Design and execute trip campaigns webinars and other marketing initiatives to enhance brand visibility and lead generation.
• Team Leadership: Lead and mentor the marketing team fostering a collaborative environment and ensuring effective of marketing plans.
• Performance Analysis: Monitor and analyze marketing performance metrics adjusting strategies and tactics as needed to optimize results.

• Experience: 5 years of experience in B2B SaaS marketing with a proven track record in product marketing MQL management and partner/channel marketing.
• Client Exposure: Demonstrated experience working with US or Europebased clients or companies for at least 2 years.

• Strong expertise in product marketing and direct marketing.
• Experience in managing and executing trip campaigns and webinars.
• Proven ability to lead and develop marketing teams.
• Strategic mindset with handson capabilities.
• Time Zone Flexibility: Availability to partially overlap with EST time (approx. half a day) to collaborate with international teams and clients.

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