PPC Manager
PPC Manager
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Job Description
Want to revolutionize the future of education and do meaningful work that transforms future generations lives
Crimson Education is a Series C global EdTech startup founded in 2013 with the idea that through personalized education and technology we can transform students into the world leaders of tomorrow. Were now in 28 markets and have an ambitious team of 700 thats rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.
This is a fulltime position that can be worked remotely or in one of our many offices around the globe.
What are the main responsibilities for this role
Content Development: Craft engaging ad copy based on thorough keyword research. Manage and optimize key campaign elements including conversion rates and bidding strategies to maximize impact.
DataDriven Analysis: Employ advanced analytics to dissect campaign data evaluate keyword costs and test the effectiveness of landing pages. Share insights on emerging opportunities and potential risks fostering informed decisionmaking.
Tracking and Accuracy: Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics ensuring actionable insights for continuous improvement.
Market Intelligence: Keep abreast of the latest digital marketing trends and Google Ads best practices applying this knowledge to keep our campaigns at the forefront of the industry.
Team Empowerment: Mentor team members in Paid Search excellence guiding their campaigns towards success and encouraging the adoption of innovative strategies.
Revenue Growth: Collaboratively spearhead initiatives with the performance marketing team to boost revenue through strategic nonbrand campaigns.
Innovative Experimentation: Pilot and perfect new Paid Search strategies and channels embracing experimentation to uncover growth avenues and expand our digital footprint.
Optimize for Success: Improve campaign efficiency by conducting ad copy tests carrying out continuous optimizations and ensuring campaigns perform at their peak levels.
What skills and experience are required
Experience: Minimum 35 years in paid search (advanced Google and Bing skills required) and 3 years using Google Analytics Looker or similar tools.
Language Skills: Proficiency in written and spoken English.
Track Record: Proven lead generation and audience growth capabilities.
Team Player: Ability to collaborate effectively with diverse teams and regions.
Tools:
Proficiency with bid management platforms like Kenshoo Marin or Search Ads 360 and basic knowledge of Asana or similar tools.
Why work for Crimson
Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work
Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year
$1000 individual training budget per year we love to Level Up (its one of our core values)!
Psychologist on staff
Insightful fireside chats and workshops to help support our highperforming and ambitious team
Radical Candor is a feedback approach we live by
Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!
If youre passionate about growing in a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!
Please keep an eye on your spam/junk email folder for correspondence from the Team
Employment Type
Full Time
