CMI Group Manager
CMI Group Manager
Posted on :
01-11-2024
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Job Description
Budget : Not over than 210000 THB excluding allowance
Working hours : Monday Friday 8.00 a.m. 5.00 p.m. (Onsite)
Location : Ramkhamhaeng Bangkok
Interview process : 2 rounds
Responsibilities :
- Report to the Head of Brand Innovation and Marketing Intelligence (Thai) and supervise 4 team members in the CMI department: Category Research Assistant Manager/Manager.
- Combine internal and external data into a single view of the business monitor business KPIs on a monthly basis and continuously challenge yourself to uncover actionable insights.
- Periodically provide consumer channel and category insights to support the marketing and commercial teams in strategic planning.
- Monitor and track brand performance and evaluate the effectiveness of the marketing mix.
- Lead consumer research both quantitative and qualitative to answer business questions and support NPD launches in the market.
- Liaise with the Shopper Insights team to identify opportunities/gaps for improving business functions and driving higher value.
- Manage multiple research agencies within the approved budget.
- Communicate and integrate learnings to enhance the relevance of insights to the marketing strategy.
- Share knowledge by connecting insights between consumers and shoppers.
- Work crossfunctionally with Marketing Commercial Finance and IT teams in data analysis to develop joint reports.
Qualifications :
- Thai candidate aged no more than 55 years.
- Bachelors or Masters degree in Strategy Marketing or Business Management; MBA is preferred.
- A minimum of 10 years of experience in Consumer Insights or Market Research in the FMCG industry.
- Highly motivated ambitious and driven for excellence.
- Strong skills in problemsolving communication and presentation with a structured and creative mindset.
- Proficient in Nielsen and Excel
- Knowledge of SPSS is an advantage while familiarity with KANTAR is preferable.
- Willingness to learn more about other commercial functions within the organization.
- Strong analytical skills and logical thinking.
- Proficient in English.
- Car allowance 5000 THB
- Phone allowance 1500 THB
- Fleet card 150 liters
- Provident Fund 5% after probation
- Accident Insurance
- Life Insurance
- Health Insurance
- Annual health check
- Bonus based on work performance and business results
- Annual salary adjustment
- Diligence allowance
- Shift fee
- Longevity Award
- Annual uniform set
- Social Security
- Savings cooperative
- The right to purchase the companys products at special prices.
- Housing welfare
Remote Work :
No
Employment Type
Full Time
Key Skills
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