Digital Marketing - Acquisition Specialist

The Digital Marketing Acquisition Specialist will be responsible for developing and executing datadriven digital marketing strategies to acquire highquality leads for the DSU Online degree program. The role requires a deep understanding of online marketing channels CRM tools and performance analytics to optimize leadgeneration efforts.

Tasks

• Develop and manage lead generation campaigns across digital channels including Google Ads Facebook Ads LinkedIn Ads and SEO.
• Implement and optimize PPC SEM and SEO strategies to drive traffic and convert leads.
• Monitor and analyze campaign performance metrics to ensure ROI and optimize strategies.
• Utilize CRM tools to track nurture and convert leads through the sales funnel.
• Collaborate with crossfunctional teams to align lead generation efforts with overall marketing objectives.
• Conduct market research to identify trends and opportunities for lead generation.
• Prepare and present regular reports on lead generation performance to management.

Requirements

Qualifications:

• Bachelors degree in Marketing Business or a related field (Masters degree preferred).
• 3 years of experience in digital marketing with a focus on lead generation.
• Proven track record of successful lead generation campaigns and achieving KPIs.
• Proficiency in CRM tools Google Analytics Google Ads Facebook Ads Manager and other digital marketing tools.
• Strong analytical skills with the ability to interpret data and make datadriven decisions.
• Excellent communication and project management skills.

Preferred Skills:

• Experience in the education sector or online learning platforms.
• Certification in Google Ads HubSpot or similar digital marketing credentials.
• Familiarity with marketing automation tools like HubSpot Marketo or Pardot.