Be responsible for go-to-market planning and execution for a range of products
Lead on content dissemination planning, campaign development and planning for planning product launches.
You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
Work with the teams to plan event, webinars and support paid and social media promotion
PR / AR coordination with Comms manager
Create and publish content (online and print) in line with marketing plans to deliver on campaigns
Monitoring the competitive landscape to define product positioning that differentiates
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