Content Specialist Prowly

Job Description

Prowly is a SAAS company with over 10 years of experience creating a product that helps PR professionals tell their brand stories. In 2020 Prowly became a part of Semrush one of the biggest martech companies in the world.

Before you read about the brand new role of Content Specialist role just take a look at our and see what makes us different from other workplaces

What is more we can officially call ourselves of 2023 as we were granted the title thanks to our coworkers engagement and transparency.

While working closely with the Content Manager and other team members you will write clear and compelling copy for various channels (mostly articles for the Prowly blog and newsletters but also landing pages emails and social media posts) conduct indepth research on industryrelated topics & keywords to develop original and effective content and collaborate with designers PR and other professionals on large and smallscale marketing projects.

Wed like to hear from you if:

• You have proven work experience as a Content Writer Copywriter or similar role (with proven results)
• You can show us your previous work or portfolio
• You have excellent English skills both written and spoken
• You have knowledge of or have directly written for B2B audiences and decisionmakers
• You understand and have experience with onpage SEO youre able to do keyword research and later optimize your content to rise on SERPs
• You understand distribution channels for content including search engines social media and email and have had success with all or most of these channels in the past
• You are able to work independently with little or no daily supervision
• You are a team player with good communication skills
• You are able to take the initiative look for creative solutions and give constructive feedback
• You are able to write appropriate content for every step of the marketing funnel and understand that each step focuses on different goals and KPIs

Requirements

What we expect:

• Knowledge of the PR industry
• Experience in email marketing
• Proficiency in using tools like WordPress Google Analytics Semrush Hubspot
• The ability to measure the effectiveness of your content draw conclusions and improve it
• Familiar with SXO

Responsibilities youll be handling:

• Take part in user research to understand our ICP (ideal customer profile) their needs and pain points to craft messages dedicated to our target audience
• Collaborate closely with the product team to understand product features and benefits translating technical information into userfriendly content
• Collaborate with the product marketing manager to plan and develop a content strategy that aligns with the companys wider goals
• Create highquality written content including blog posts website copy whitepapers and case studies
• Monitor content performance and analytics to iterate and improve our product marketing activities

What we offer:

• Attractive salary (based on an employment contract) ranges of PLNgross depending on your experience
• Employment contract
• 100% remote work (offices in Warsaw and d are available)
• Really flexible hours (you decide on your calendar)
• Trust Paid Time Off Take extra paid time off when you need it beyond the allocated number of days
• Mental Health Program (private support sessions PL/EN with therapists/psychologists)
• Additional payment for benefits (Multisport and Inter Polska Health Insurance)
• Opportunity to use development tools (FRIS and Facet5) and work with an expert
• Educational budget
• English language course conducted by native speakers
• A dedicated Buddy who will support you in the first months of work as well as onboarding meetings with all departments
• Integration events (2 company events annually team integrations)
• Referral Program (Recommend a person that can be suitable for a role and receive a bonus

Heres what the recruitment process looks like:

• Stage 1: Meeting with the Talent Acquisition Specialist 30 mins
• Stage 2: Short written recruitment task
• Stage 3: Meeting with the CER team and Kamila Kmiotek up to 60 mins

If you have any questions about this job ad please reach out to

Prowly is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of age disability sex race religion or belief gender reassignment marriage/civil partnership pregnancy/maternity or sexual orientation.

We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.