Growth Strategy &
- Support the development and of the overall growth strategy to increase customer acquisition retention and order frequency.
- Identify key growth levers and implement strategies to maximize business impact.
- Work with crossfunctional teams (marketing product operations) to align growth initiatives with business objectives.
Performance Analysis & Optimization
- Analyze key performance indicators (KPIs) such as customer acquisition cost (CAC) lifetime value (LTV) and retention rates.
- Monitor and report on the performance of growth campaigns providing actionable insights and recommendations.
- Optimize customer journeys through databacked experiments (A/B testing).
Campaign Management
- Plan and execute user acquisition and retention campaigns across multiple channels (digital CRM social push notifications).
- Collaborate with the creative and content teams to develop effective communication for campaigns.
- Manage the budget for growth campaigns ensuring optimal allocation and ROI.
Customer Insights & Market Trends
- Conduct market research and competitor analysis to identify opportunities for growth.
- Leverage customer insights to create targeted strategies for improving customer engagement and loyalty.
- Stay updated on industry trends and best practices to enhance foodpandas competitive positioning.
Qualifications :
- Bachelors degree in Business Marketing Economics or a related field.
- 4 or more years of experience in growth performance marketing or digital marketing (preferably in ecommerce tech or FMCG).
- Strong analytical skills with proficiency in Excel Google Analytics and other data tools.
- Experience with CRM platforms (e.g. Braze Clevertap) and performance marketing tools (e.g. Facebook Ads Google Ads).
- Excellent project management and communication skills.
- Ability to work in a fastpaced dynamic environment and manage multiple priorities.
- Proactive resultsdriven and highly adaptable.
Additional Information :
What does your playfield look like
- We work in a flexible but fast paced environment.
- We start and end with customers to deliver exceptional service.
- We love to innovate prioritize decide and deliver.
- We love what we do and we dont rest until our targets are achieved.. So if youre also someone who is driven until the dream is achieved come join us.
Remote Work :
No
Employment Type :
Fulltime