APAC Marketing Communications Leader

We are looking for an experienced and dynamic APAC Marketing Leader to lead our marketing and communications efforts in the APAC region comprising the countries of South East Asia China and India

You will develop and implement the marketing and communications strategy aligned with the APAC regional and overall NielsenIQ business goals and objectives. You should be capable of leveraging and effectively communicating NielsenIQs unique and substantial customer solutions its branding internally and externally raising further market awareness of the business and positioning initiatives.

You have a strong knowhow of B2B and digital marketing as well as of communications principles and technique and a proven track record of success in executing marketing communications campaigns and programs effectively and efficiently.

The successful candidate will participate in collaborative work with leadership teams by setting marketing strategy and execution supporting sales growth strategies and execution

This role reports directly to the SVP Global Head of Commercial Marketing.

Responsibilities:

• Develop and implement the APAC regional and market level marketing and communications strategy including digital and offline marketing activities demand and lead generation campaigns content marketing advertising and related external communication.
• Collaborate with other departments such as sales customer success and product marketing to ensure that marketing and communication efforts are aligned with the regions overall business goals and clearly tracked for ROI reporting.
• Collaborate with global regional and other peer marcom teams and members ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
• Leverage the full marketing mix including content digital and communication tools to drive demand into top middle and bottom of marketing funnel with alwayson sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference. Oversee the followup nurture and flow of marketing qualified leads to sales to meet marketing contribution targets and maximize the return on investment.
• Build and maintain the companys brand and reputation and position NIQ as a thought leader in the region.
• Manage the regional marcom budget ensuring that marketing and external communications efforts are costefficient and tracked to planned ROI targets
• Analyze data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns evaluate and optimize performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
• Lead manage and develop the skills and knowledge of a Team of 20  with 8 direct reports as the APAC regional marketing team.

Qualifications :

• University Degree (Master or higher) in marketing communications business management or equivalent experience.
• 810 years of experience in Marketing Digital Marketing or Account Management preferably in B2B or related industry or at marketing agencies with respective clientele.
• Comprehensive knowledge of revenue marketing and digital marketing experience in content marketing and in steering agencies with measurable results
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar.
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels not limited to LinkedIn Google Facebook Instagram and programmatic advertising
• Language Fluency and Proficiency in English
• Team leadership experience preferred

Core Competencies:

• Ability to have a strategic marketing perspective in enabling business growth while keeping a roll up your sleeves mentality and handson approach
• Ability to manage and successfully partner with global region and country stakeholders especially but not limited to commercial leaders
• Resultsdriven and savvy in data analysis when measuring campaigns impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
• Ability to operate and lead in complex matrixed and high paced organization adept communicator and entrepreneurial influencer with strong execution skills to deliver results under pressure.
• Ability to identify and solve or escalate potential challenges issues and barriers to communication effectiveness and using influence diplomacy criticalthinking and creative problemsolving to address them
• Outstanding communication skills ability to craft messages that resonate with the target audience and elevate the NIQ Brand.

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

For more information visit NIQ.com

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: