Marketing Communications Specialist Hybrid E3E4

Drive the development of integrated marketing and brand communications for the Wipers category.  Responsible for conception delivery and analysis to achieve objectives within a variety of mediums (advertising online marketing literature sales support / pointofsale materials promotions public relations packaging etc.) adhering to budget and timelines. While gaining an understanding of Wipers and automotive product groups youll develop new ideas for scalable content with consistent focus on brand tonality user journey and customer requirements.

KEY RESPONSIBILITIES

Integrated marketing communications (50%)

• Based on crossfunctional goals lead the development strategy and execution of communication campaigns and marketing plans for B2B and B2C customers.
• Collaborate with business unit and product area owners to develop coordinate and deliver effective marketing communications in alignment with gotomarket strategy. Analyze brand funnel and user journey to improve brand preference and positioning.
• Participate in and support customer meeting and other events as required.

Content concepts and creation (25%)

• Lead regional content creation strong emphasis on conversion to digital.
• Coordinate the organization of traditional and digital media assets.
• Support and enforce applicable brand guidelines.

Stakeholder and agency management (25%)

• Develop metrics and evaluate campaign results analyze information provide reports and make CIP recommendations.
• Support supervisor in overall brand vision strategy and the value creation process for the organization.
• Maintain and grow collaborative relationships throughout the organization (especially product marketing digital team sales and category management) to maximize the objectives of targeted projects.
• Assist internal communication activities via coordination between business units and PR agency.
• Coordinate brand communication initiatives with agencies and other outside suppliers.

SCOPE FACTORS

1. Accuracy thoroughness timeliness and professionalism in all activities to prevent potential loss of business or customer dissatisfaction.
2. Meet deadlines set priorities and be flexible in a high pressure and challenging environment.

COMPLEXITY

1. Lead and participate in crossfunctional teams performing a variety of functions.
2. Provide guidance to various departments and/or associates engaged in a variety of company initiatives.
3. Serve as a consultant to other departments on problems requiring theoretical and practical information exchange.
4. Direct efforts or give guidance to support personnel on projects or assignments.
5. Encourage processes for sharing best practice in all aspects of business analysis.
6. Ability to solve problems that may require modifying and adapting standard techniques.
7. Ability to simply complex problems with flexible agile mindset and approach.
8. Coordinate the analysis and resolution of difficult and complex problems and special assignments.
9. Plan maintain and evaluate work to be performed by self and others.

Qualifications :

• Bachelors degree in marketing or communications
• 37 years of marketing communications and/or brand management experience
• Demonstrated experience driving multichannel communications programs
• Knowledge of online and social media along with creative graphics and production process
• Excellent written verbal interpersonal and presentation skills
• Demonstrated creative copy writing skills plus good working knowledge of layout design and graphic arts
• Ability to manage and prioritize multiple projects based on business objectives
• Very good understanding of user touch points and decision making
• Excellent problemsolving planning organization and reporting skills
• Proactive resultsoriented and highly organized ability to manage multiple priorities and meet required deadlines
• Strong computer and technical skills to utilize various content management systems Microsoft Office and Adobe Creative Suite Google certifications a plus
• Automotive industry background a plus
• A successful candidate will have broad and solid knowledge of marketing fundamentals organization skills aptitude for using or learning marketing technology solutions enthusiasm to learn create and the ability to work and deliver on multiple projects at a time.

INTERACTION

Consistent interaction and transparency (i.e. clear OPLs & status updates) with management marketing/creative team members and product managers along with sales and category management. Process and deliver information and feedback from various touchpoints with empathy and understanding.

Additional Information :

This position is for U.S. work authorized individuals only.  Sponsorship for work authorization is not available.

All your information will be kept confidential according to EEO guidelines.

The U.S. base salary range for this fulltime position is $70000 $115000. Within the range individual pay is determined based on several factors including but not limited to work experience and job knowledge complexity of the role job location etc.

In addition to your base salary Bosch offers a comprehensive benefits package that includes health dental and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting:  Pay ranges included in the postings generally reflect base salary; certain positions may include bonus commission or additional benefits.