Director Communications
Director Communications
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Job Description
COMMUNICATION PLANNING
The development of the media business plan for the region in partnership with the Head of Media for the region. The communication team provide inputs to help develop what is the best business plan to support our marketing colleagues. What has the most media value What activity will drive the strategic pillars What media inputs and outputs can be expected for the ambitions we have The Southeast liaison between marketing and media to develop the right business plan for the region.
Ensure the regional communication plans utilizes the most effective and efficient media tactics to drive earned media coverage traditional and earned social reaching new consumers every day
Communications department in most cases will be the media network lead on all marketing events and activations in the region especially those projects with a heavily leaning earned outcome. Therefore they are responsible for bringing together the Media Captains table and the total media plan (PEMO PLAN) for each project that the communications team is the Media Captain. The Media Captain will have this plan approved by Santa Monica comms and programming.
Provide ongoing consumer media insights and reporting from your region to provide real time shifts in what is the best media plan for the audience opportunity in the Southeast territory
Intimately know and understand the local consumers media consumption habits and related media market. Apply this knowledge to build the most efficient and effective comprehensive plans surrounding the regions marketing activities.
Build a strong network of editors journalists freelance writers social media producers and photographers to effectively bring content to life.
Ensures that the regional media team is aligned with all media strategies across product events creators/influencers athlete and dancer projects to adapt and develop hyper locally relevant plans
ALWAYS ON ACTIVITY
The Communication team works with the field marketing and regional marketing teams to mine and uncover the best ideas with media potential. The regional team then works with Santa Monica experts to bring these from idea to fully developed projects and or media products that we can include into BP A Limitless Pitch or the MNLT monthly rolling projects fund.
The Communications team is also responsible for the always on media pitching and activities: Athletes stories national year long campaigns etc. They work closely with media relations to mine from the region what is relevant to be included and pitched to the national key media outlets: traditional and social.
Always on FMEDL earned content for athletes FORBS collegiates how can we stay in front of consumers daily via earned social outreach In coordination with other departments production creator marketing sports marketing etc.
Training and onboarding of all approved photographers in your region.
Crisis Communication this role works directly with The Head of Communications and The Head of the Media Network in Santa Monica should a crisis occur. This role puts procedures in place to avoid and or deescalate a crisis however should one occur leads the region if a crisis situation is enacted.
CAMPAIGN EXECUTION
Define objectives goals messages and tactics for each project whether being the Media Captain or the communications lead this will be your ongoing responsibility
Identify the appropriate media amplification channels for each project and or campaign.
Act as the Red Bull Media Liaison in the region identifying stories and media opportunities that more resonate with your consumers (whether they be from your project or across the WORB)
Measure media outcomes mini PIR or the FULL PIR in consultation with Santa Monica functional leads communication of what worked what didnt and learnings for all across Media Network and into marketing.
Keep SAMO informed of opportunities that could be uplevelled nationally and or globally.
Is accountable for all communication agencies used across the region
Build and maintain the Communications budget for the region.
FIELD OVERSIGHT
The communications team is the central contact point for any media enquires that the field team in your region may have. You will manage the list of agencies videographers photographers media production companies that can assist them to deliver small media executions.
Qualifications :
Has 10 years experience in a Senior Communications role for a major brand. Bachelor of Business Communications or Journalism is preferred.
Exceptional communication skills written and verbal.
Is a story seeker editorial thinker and creative mind
Track record of delivery results against tight deadlines
Experience working with media executives on executing communication strategies
A strong creative and project management background
Proven success in thinking strategically about how to build audience engagement
Exceptional leadership qualities and exceptional presentation skills
Excellent at building relationships in all fields of media digital platforms and entertainment
An agile team player that knows how to get the work done
Works with passion and motivates others around them
Clear understanding of competitor activity and consumer behavior in both a media and FMCG business context
Lives and breathes media industry in the US
Excellent traditional and digital media industry knowledge
Handson curious open creative
Leadership skills required: good presenter motivator excellent influencer and negotiator
Problem solver and good mediator aligning and coordinating conflicts of interest
Bachelors degree or equivalent work experience
Must be fluent in English additional language skills an advantage
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Media House North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
