Analytical Instruments Marketing Specialist

Job Summary

We have a great opportunity for a Marketing Specialist to support the Sievers Analytical Instruments product line! Reporting to the Global Marketing Director the Marketing Specialist role is a hybrid position based in Boulder CO responsible for ensuring the successful execution of marketing campaigns and communications in a fastpaced collaborative environment. Sievers Instruments are used to analyze water quality and monitor manufacturing processes in industries such as pharmaceuticals microelectronics and others. These instruments include analyzers to detect total organic carbon (TOC) bacterial endotoxins bioburden and more.

The Marketing Specialist will deploy marketing campaigns through various channels (digital social and traditional channels) based on an understanding of business objectives and will measure performance against marketing metrics and goals. This role involves content generation driving targeted web traffic increasing brand visibility engaging with audiences and generating leads and conversions. A heavy emphasis is placed on creating and promoting content for scientific audiences (engineers chemists etc.) lead generation and measurement of results. There is also an emphasis on lead management processes across the website CRM platform and sales teams. This individual will provide support for internal communications with Global Sales teams and Global Channel Partners (sales partners/distributors) as well as support for marketing events and trade shows. 

The Marketing Specialist will partner with key stakeholders as well as crossfunctional teams and agency partners to execute marketing plans that support growth objectives and engage target audiences. The Marketing Specialist is expected to develop new ideas for improving campaigns communications tools and processes.

Key Characteristics: 

Strong interpersonal and communication skills are a must! The Marketing Specialist will work on various projects that require interaction with different stakeholders departments and agencies so they must be able to communicate and collaborate superbly and enjoy doing so. This is a fastpaced environment and our team needs someone with a cando attitude who thrives on accomplishing priorities and contributing to a team. Need to be detail oriented Absolutely. Able to work in a team as well as independently Thats our style.

Duties & Responsibilities 

• Execute marketing campaigns through various channels in collaboration with other marketing team members within Analytical Instruments and Veolia. This will require collaboration and management of various workflows with other departments in a matrix environment external media partners and agencies. Campaigns may include content generation SEO/SEM display advertising paid search etc. The role is responsible for building awareness in the market and generating leads. A strong attention to deadlines and a collaborative approach/strong interpersonal skills are important for success. Campaigns must demonstrate brand consistency.
• Create content (together with the Analytical Instruments product management applications and sales teams) such as infographics articles website copy social media posts product brochures application notes videos etc. to articulate the value of our products and our understanding of market needs. Execute multichannel communication strategies to integrate content into email website blog posts YouTube social media events etc. Organize and maintain content within various libraries and sites.
• Manage social media calendar postings and results in collaboration with other team members in marketing communications and digital. 
• Assist with integration of marketing technologies including email marketing CRM and website to improve marketing automation lead scoring and execution of campaigns.
• Measure campaign results using tools such as Salesforce.com dashboards Google Analytics  email metrics social media metrics etc. Improve processes for measurement and marketing analytics to increase efficiency. 
• Execute on weekly and monthly activities to support internal Sales communications and engagement (i.e. creating monthly update reports and emails managing internal sites such as Google Sites and/or SharePoint sites organizing calls and training sessions etc). Develop and implement ideas for improvement.
• Execute processes such as document management and organization event logistics (trade show planning and deliverables) communications budget tracking and other tasks in support of commercial objectives. A strong attention to detail is expected. 

Qualifications :

Education & Experience

Required: 

• Bachelors degree in a scientific/technical field or in Marketing Communications or a related field
• 2 years of relevant marketing experience

Preferred: 

• Marketing experience within a scientific field  

Knowledge Skills & Abilities: 

• Knowledge of contentdriven marketing demand generation marketing automation and digital marketing
• Knowledge of SEO PPC and display advertising
• Knowledge of chemistry microbiology instrumentation or water quality analysis
• Skills: Development of social media campaigns web development / maintenance (Drupal CMS) email marketing tools such as Marketo Mailchimp HubSpot etc.
• Skills: Data analysis using tools such as Google Analytics Salesforce.com dashboards email marketing reports etc. 
• Skills: Communication (written and verbal) project management time management process improvement
• Skills: Copywriting editing email marketing SEO
• Aptitude for developing and implementing compelling communications 
• Abilities: Collaboration problemsolving creativity adaptability
• Skills: Intermediate use of tools such as Google Docs & Slides (or Microsoft Word & PowerPoint) Canva design tools video editing etc. Prefer basic skills with tools such as Adobe InDesign Photoshop Illustrator etc.

Additional Information :

Why Youll Love Working Here!

• In diversity lies strength We strive to be a workplace that is inclusive and empowers people to contribute their best
• Recognition and rewards for your hard work and achievements
• Opportunity for new challenges We are growing and love to promote from within
• An excellent leadership team and a collaborative culture that values innovation
• At all levels of the organization we recognize talent and want to help you build your sustainable career!

At Veolia we realize diverse teams make smarter decisions deliver better results and build stronger communities. Were an organization that champions diversity and inclusion at every rung of the ladder and are proud to be an equal opportunity workplace. Because our people are our greatest assets we also offer competitive compensation and benefits that include:

• Compensation The salary range is tied to the market for similarly benchmarked roles. The range is not an absolute but a guide and offers will be based on the individual candidates knowledge skills experience and market conditions as well as internal peer equity.  Depending upon all the preceding considerations for the final selected individual candidate the offer may be lower or higher than the stated range:  $ annually
• Medical Dental & Vision Insurance Starting Day 1!
• Life Insurance
• Paid Time Off
• Paid Holidays
• Parental Leave
• 401(k) Plan
• Flexible Spending & Health Saving Accounts
• AD&D Insurance
• Disability Insurance
• Tuition Reimbursement

This position is expected to stay open until November 20th 2024. Please submit your application by the above date to ensure consideration.

Disclaimer: The salary other compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time subject to applicable law.

***Applicants are required to be eligible to lawfully work in the U.S. immediately; employer
will not sponsor applicants for U.S. work authorization (e.g. H1B visa) for this
opportunity***

As an inclusive company Veolia is committed to diversity and gives equal consideration to all applications without discrimination.

All your information will be kept confidential according to EEO guidelines.

As an inclusive company Veolia is committed to diversity and gives equal consideration to all applications without discrimination.

Remote Work :

No

Employment Type :

Fulltime