Head of Digital

About TATC:

We are a group of panAfrican businesses working together to solve the talent gap in Africa with unique homegrown solutions.

Our vision is to be Africas solution to bridging the talent gap.

Our brands include BrighterMonday Kenya BrighterMonday Uganda Jobberman Nigeria and Jobberman Ghana.

Position Summary:

The Head of Digital will strategically and operationally drive the digital transformation and growth of our panAfrican career development and recruitment solutions companies in West and East Africa. This position entails full ownership of the digital strategy across all brands ensuring seamless integration of digital marketing automation and innovation to enhance user experiences and drive measurable results.

The role will oversee developing and optimising digital customer journeys and platforms ensuring effective user engagement retention and conversions. With responsibility for leading a diverse panAfrican team of digital specialists the Head of Digital will champion best practices foster team development and establish a culture of innovation and performance excellence.

As a key contributor to the company s success this role requires a visionary leader with deep expertise in digital ecosystems a strong analytical mindset and a passion for delivering cuttingedge solutions tailored to the African market.

Key Responsibilities:

Lead the creation and implementation of a cohesive digital strategy aligned with organisational goals across all brands.

Oversee digital platform design development and optimisation to enhance user journeys and improve engagement.

Drive the adoption of digital automation tools and innovative solutions to optimise processes and improve user experiences.

Design strategies to increase user engagement retention and digital conversions through datadriven insights and creative initiatives.

Establish KPIs track digital campaign performance and implement strategies for continuous improvement.

Manage and mentor a diverse team of African digital specialists fostering growth collaboration and professional excellence.

Tailor digital strategies to different African markets unique needs and behaviours ensuring cultural and regional relevance.

Work closely with marketing product and technology teams to align digital initiatives with broader company objectives.

Champion digital best practices and ensure compliance with industry standards data privacy laws and ethical guidelines.

Stay ahead of trends and emerging technologies to identify opportunities for innovation and maintain a competitive edge.

Collaboration:

Location:

Nigeria Ghana Kenya Uganda or Remote

Salary:

$3000 (Gross monthly)

Qualifications and Skills:

Bachelor s degree in Digital Marketing Technology Business Administration or a related field; a Master s degree is an advantage.

Proven experience in managing and implementing digital marketing strategies automation and innovation at a senior level.

Strong understanding of digital platforms tools analytics and trends including SEO SEM CRM and marketing automation systems.

Demonstrated ability to lead and develop diverse highperforming teams across multiple regions.

Strong capability to design and execute strategies that align with business objectives and drive measurable results.

Proficiency in using data analytics and metrics to inform decisions optimise campaigns and measure success.

Deep understanding of user experience design and customer journey optimisation.

Track record of driving digital innovation and adopting emerging technologies.

Familiarity with the unique digital landscapes customer behaviours and African market dynamics.

Exceptional ability to collaborate with crossfunctional teams and effectively communicate complex digital concepts to stakeholders.