Product Marketing Manager - Europe

Your Mission:

In this pivotal role youll be working closely with the Europe and UK regional team. This role will focus on Spain France and Italy as three key markets. You will work closely with the product team to identify key pain points for customers across the current product offering and help share new features. You will also be responsible for identifying our key target market for existing and new products key value propositions of the product and developing the core messaging for these markets. Through this you will also identify the key localisation opportunities across the product experience and landing pages. A significant part of your mission includes monitoring retention metrics and NPS scores ensuring we capture and respond to customer feedback and continuously refine our offerings for better customer satisfaction. You will also play a vital role in supporting product launches providing insights on core audience competitor analysis and gotomarket strategies tailored to the product and target audience.

Your Role:

• Collaborate with the research team to gain a comprehensive understanding of our local customers business or consumer identifying key customer demographics trends and opportunities.

• Influence the product roadmap utilising market and customer insights ranging from UX localisation to new features.

• Work closely with growth marketing managers on new product and feature launches by providing clear insights into target customers key benefits core messaging and competitive insights.

• Regularly monitor and analyse retention metrics NPS scores and CS feedback to refine our product offerings and elevate customer satisfaction.

• Identifying key areas of improvement across product discovery and ensuring they are aligned to local customer needs

• Working closely with the regional marketing team providing essential information for their creative processes and validating materials to ensure they accurately represent the product offering.

• Support our global product teams with local knowledge ensuring that the global teams will enhance our global product by taking into consideration our local specifications.

• You will serve as the local user voice across multiple teams ensuring that both product and marketing teams make the best decisions based on user needs.

This Role Will Give You the Opportunity to:

• Directly influence our regional product strategy impacting how companies and customers manage their international financial transactions.

• Work with a talented diverse team to develop and implement innovative marketing solutions in the regional team. 

• Make datadriven decisions that significantly improve our service and product offerings for businesses and consumers.

• Influence and motivate a crossfunctional team fostering a culture of innovation responsiveness and excellence.

Qualifications :

Skills That Might Describe You:

• Proven experience in product marketing with a focus on multicountry or regional strategies.

• Strong analytical ability to understand complex market dynamics and translate them into actionable marketing strategies.

• Skilled in crossfunctional collaboration aligning product development with market and user insights.

• Proficient in data analysis identifying trends and opportunities in global markets with a focus on NPS and CS feedback.

• Excellent communication skills proficient in English capable of working effectively in a diverse multinational environment.

Additional Information :

Our Offer

• Base salary: 73000  102500 GBP gross annually (based on experience level & interview outcomes)

• Restricted Stock Units (RSUs) & numerous amount of other benefits: 

Location and Remote Working

• This role will be based out of our London office alongside our Europe and UK product team and will have close collaboration with the team. While we appreciate the flexibility of remote working being colocated in London is essential for effective teamwork and strategy development.

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit Wise.Jobs.

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Remote Work :

No

Employment Type :

Fulltime