Associate Technical Marketing Engineer
Associate Technical Marketing Engineer
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1 Vacancy
Job Description
To further strengthen our Global Distribution Technical Marketing team we are looking for a Technical Marketing engineer who will develop & execute tailored promotion activities driving Broad Market business growth for a dedicated set of product categories within the industrial markets.
To achieve your goals you will work closely with Renesas Business Units Regional Marketing and Distributors to gain an understanding of market needs preparing business potential analysis developing innovative technical marketing campaigns while acting as an interface to Renesas Product Line & System Solution teams. You are passionate about the industrial semiconductor market staying up to date about the latest Industrial market trends & requirements and focused on promoting products and enhancing enduser experience as part of a complete solutionselling vision for all Renesas.
Job Summary:
Work with System Solutions & Product Line Marketing teams to
- Accelerate the opportunity funnel drive designwins and revenue growth within the Industrial channel/distribution customer base with regional FAE/Sales partners.
- Develop marketing collateral & fighting guides for the target application segments that leverage the full Renesas portfolio and promote the Renesas value proposition vs competition.
- Engage with key customers within the segment to drive solution wins and collect customer feedback to shape our next generation solution spec requirements and influence our roadmap
- Work to evangelize our solutions and take to the masses
- Prepare and present quarterly insights to showcase solution development customer traction and global performance
- Align available tools and collateral to simplify the partner training and userexperience for channel/distribution FAEs/sales to accelerate designwin funnel growth. Examples: Selector tools pitch decks for sales and technical audiences spot promotional documents reference designs tools and compelling technical videos to expand mindshare on Renesas solutions.
- Support the preparation and execution of Trainings & Campaigns to maximize the designin of all Renesas product lines and align messaging to match the needs of the audience.
- Work across Renesas partners to develop business potential analysis identify gaps and collaborate in driving plans and roadmaps to achieve growth targets.
- Establish close relationship with Distributors Sales and Marketing organizations executing Marketing plans leveraging Distributors marketing vehicles driving proper alignment to vertical and regional teams.
- Participate in and support QBRs with internal and external sales and marketing distributor teams to review results and identify gaps and identify areas of improvement.
Qualifications :
- Bachelors degree in engineering (Masters is a plus) within a relevant electrical engineering or software/computer engineering discipline.
- Proven success developing technical materials and marketing programs that motivate & empower revenue growth.
- Any relevant internship COOP program or industry technical experience with responsibility in Product Design Applications or Technical Marketing role is a plus.
- Knowledge and insight of the Industrial electronics or equipment market is a plus
- Selfmotivated resultsoriented and has a drive to win
- Good project management and interpersonal skills with ability to take initiative in a challenging fastpaced environment with a broad scope of peers within Renesas.
- Experience working and leading a project with a crossfunctional team and an ability to deliver solutions on schedule.
- Strong acumen in creating presentations regular reports and present in a way that is easily understood and actionable with internal stakeholders and distribution partners
- Driven by an innovative creative problemsolving approach with a knack for brainstorming and creative solutions to improve the customer experience. Comfortable trying new ways to approach problems and improve solutions.
- Excellent organization communication problemsolving and presentation skills
- Ability to work under pressure and in a fastpaced environment
- Travel required to meet with key channel marketing partners key customer sites & drive execution of marketing initiatives with close engagement and onsite meetings with key product line partners within Renesas.
- Ability to work in crossfunctional and global teams
- Experienced MS Office user advanced in using Excel and PowerPoint
- Strong written and communication skills in English.
Additional Information :
Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. As the industrys leading expert in embedded processing with unmatched quality and systemlevel knowhow we have evolved to provide scalable and comprehensive semiconductor solutions for automotive industrial infrastructure and IoT industries based on the broadest product portfolio including High Performance Computing Embedded Processing Analog & Connectivity and Power.
With a diverse team of over 21000 professionals in more than 30 countries we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable powerefficient solutions today that help people and communities thrive tomorrow To Make Our Lives Easier.
At Renesas you can:
- Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
- Make a real impact by developing innovative products and solutions to meet our global customers evolving needs and help make peoples lives easier safe and secure.
- Maximize your performance and wellbeing in our flexible and inclusive work environment. Our peoplefirst culture and global support system including the remote work option and Employee Resource Groups will help you excel from the first day.
Are you ready to own your success and make your mark
Join Renesas. Lets Shape the Future together.
Renesas Electronics is an equal opportunity and affirmative action employer committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by federal state or local law. For more information please read our Diversity & Inclusion Statement.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
