Performance Marketing Specialist
Performance Marketing Specialist
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Job Description
In Wolt the Central Growth Team is the force driving the entire user funnel from awareness to retention for both new and existing customers as well as our courier partners in our 27 markets. With a strategic mindset we work to acquire new users as well as make sure our overall funnel is in good shape. Efficiency and incrementality are the key drivers for our marketing decisions.
Our 30 person Performance Marketing Team currently consists of people specialized in user acquisition brand performance as well as ASO. The people on our team are experts in both digital marketing and analytics. However we are now at a point where we need a top individual to strengthen the team and focus mainly on growing our business in some regions through online marketing channels. You will directly report to the Regional Performance Marketing Lead.
What youll be doing
- Own online user acquisition and responsible for both planning and execution
- Design manage implement and execute user acquisition strategies
- Implement manage and optimize marketing campaigns on both Web & Mobile across Search Social and Programmatic channels
- Work closely with other members of the performance marketing team
- Work towards clear marketing KPIs such as new customer growth CAC revenue and LTV
- Work closely with the regional marketing team providing updates and input while aligning on joint goals
- Identify topperforming partners and channels and build strong relationships
- Proactively conduct continuous campaign experiments and performance analysis to optimize the channel performance
- Implement & Troubleshoot attribution/tracking issues
Qualifications :
- Proven track record in Web & Mobile performance marketing
- You have a background in the gaming/tech/app/mobile industry and specific experiences in some subset of Paid Social Google & Programmatic
- Extensive handson experience with paid online marketing managing & scaling your own budget in the mobile ecommerce or gaming industry
- Demonstrated ability to effectively manage and optimize a monthly acquisition budget across channels and do inhouse media buying
- Solid experience working with web & mobile tracking and analytics
- Detailoriented with the ability to work independently and manage multiple projects
- A passionate and organized selfstarter who doesnt accept the status quo but always seeks to improve and automate workflows to increase performance
- Excellent written and verbal communication skills in English.
Additional Information :
If you are excited about working in a highgrowth environment taking ownership and being part of an extremely ambitious team then click below to apply and get the conversation going!
Along with a competitive salary and benefits you will also be eligible for:
- Opportunity to be part of building something exceptional in an international environment
- Lots of learning and growth in a globally scaling tech company
- Stock options available
Please note that we do not accept applications sent by mail. You should submit your application through our careers website!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
