VP of Indirect Channel Sales

Balsam Hill a leader in premium artificial Christmas trees and holiday dcor is seeking an accomplished leader to drive our indirect channel efforts and accelerate omnichannel growth through strategic wholesale partnerships and marketplace expansion.

Reporting to the Chief People & Growth Officer the VP of Indirect Channel Sales will play a pivotal role in developing and executing comprehensive strategies to expand Balsam Hills market presence through indirect channels. This role will drive strategic initiatives manage complex relationships across multiple stakeholders and ensure the successful execution of partnershipdriven growth opportunities. While the primary focus will be on the U.S. business successful candidates will provide mentorship and guidance to the international growth team offering leadership and insight into international indirect channel growth.

If youre a visionary leader with a passion for omnichannel innovation and a track record of driving impactful results through indirect sales channels we want to hear from you. This fulltime position is expected to work in a hybrid model which currently includes Monday Tuesday and Wednesday inoffice. Regular travel (1020%) to key retail partners and team locations will be required primarily within the U.S.

What youll do:

• Develop and execute comprehensive indirect channel strategies that align with Balsam Hills direct digital and instore experience and support our omnichannel goals
• Lead and optimize Balsam Hills indirect channel business including:
  • Strategic relationships with national retailers
  • Marketplace partnerships and growth
  • Reverse logistics programs
• Drive analytical decisionmaking through:
  • Demand planning and forecasting
  • Supply chain optimization
  • Sales performance analytics
  • Channel profitability analysis
• Collaborate crossfunctionally with:
  • Merchandising teams on product development and assortment strategy
  • Marketing teams on channelspecific programs and brand positioning
  • Operations teams on supply chain and reverse logistics
  • Technology teams on ecommerce and system integrations
  • International business teams on strategies to accelerate indirect international channel growth
• Lead strategic planning and execution for:
  • Amazon business growth and optimization
  • National account management
• Lead the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translate company initiatives into a clear vision aligning team actions with company priorities while fostering performance and professional development

What you bring to the table:

• 20 years of progressive retail and account management experience; global experience strongly preferred
• 10 years of leadership experience with P&L responsibility
• Proven track record in omnichannel retail strategy and execution
• Extensive experience in:
  • Strategic planning and execution
  • Channel strategy development
  • Product marketing and development
  • Amazon marketplace optimization
• Demonstrated success in managing relationships with major retailers (Target Costco Sams Club Lowes Home Depot Amazon Walmart etc.)
• Strong background in both traditional retail and eCommerce
• Experience in multichannel sales team leadership (direct and indirect); proven ability to recruit and develop highperforming teams
• Track record of successful crossfunctional leadership relationship building and stakeholder management
• Leadership competencies:
  • Strong analytical and datadriven decisionmaking
  • Executive presence and communication skills
  • Change management and organizational development expertise

Note: the responsibilities and scope of this role are subject to change as business needs evolve.

About Us: Balsam Brands is a global eCommerce retailer with roots in holiday and home dcor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a peoplefirst company that values relationship building authenticity and doing the right thing. We have steadily growing teams in Boise the Bay Area Dublin and the Philippines.

The companys mission is to create joy together. We empower our team and partners to love what they do provide products and experiences that inspire meaningful moments with family and friends and give back to our families and communities in impactful ways. When you join Balsam Brands youll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand Balsam Hill:
• Balsam Brands in Forbes:
• Balsam Brands on LinkedIn: 
• Glassdoor:

At Balsam Brands we strive to offer a competitive compensation and benefits package. For permanent fulltime team members our current package includes:

• Competitive compensation including a cashbased incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical Dental and Vision coverage with 100% of monthly premiums covered for team members and 85% employerpaid premiums for other coverage tiers that include dependents
• Up to $2000 annual funding toward HSA accounts
• Medical transit dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Companypaid life and AD&D insurance
• Companypaid short and longterm disability insurance
• 401(k) with dollarfordollar company match up to $4000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays annual shutdown week PTO and volunteer timeoff (VTO) packages
• Paid 5week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1000 per person per fiscal year
• Up to $300 flexible reimbursement to support setup of new team members workfromhome environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection subsidized parking monthly wellness pet insurance accident & critical illness insurance

The base pay range for this position is: $229700 $287000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience applicable skills and other jobrelated factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair externally competitive and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands we strive to build a diverse equitable and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds ages abilities and experiences to apply. We do not discriminate on the basis of race ethnicity religion national origin citizenship marital or family status disability sexual orientation gender identity or expression pregnancy or caregiver status veteran status or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process to perform essential job functions and to receive other benefits and privileges of employment.

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