Senior Marketing Manager External Brands and Partners

Reporting to the head of the Canadian Marketing Platform the Senior Marketing Manager External Brands and Partners will lead and manage the Canadian external products and brands portfolio and marketing strategy.  This role will meet the needs of multiple markets clients and consumers while working to amend design and develop offers and create and manage marketing initiatives for all lines of business. This role will also have a hand in establishing growth enablement through the development of retail programs. 

The successful candidate will feel comfortable working within a matrix organization and will contribute to the strategic planning process.  This role will understand the prioritization of needs within the region create competitive differentiation as appropriate in markets and support mapping service priorities with segment leads to assess current gaps in service priorities to service operations capabilities. The Senior Marketing Manage will work collaboratively to ensure the collection production and analysis of market client and consumer insights data and knowledge and play a critical role in the development of offers within the region.

The Senior Marketing Manager is the main point of contact for Sales and Operations to propose relevant external brands and provide key information to sell and operate external brands with a high level of performance working closely with the data and insight manager.

How Youll Make an Impact

• Build and manage a portfolio of product (retail brands concepts offers and programs) to deliver profitable growth.
• Manage external brands and partnerships and support implementation and operations of external brands.
• Negotiate and manage external marketing budget and resources with external brands in collaboration with supply team.
• Lead snacking and beverage strategy including annual updates to the In the Zone program.
• Lead external retail partnerships and incubation of high growth partners.
• Contribute to our GoToMarket strategy assess opportunity with sales to enhance guest experience and bring value to the client.
• Develop marketing offers create training materials and programs to support where necessary and provide ongoing support.
• Coordinate with all segments to standardize offers ensuring they are strategic relevant and adaptable across all business lines.
• Contribute on the portfolio to maintain and update Food Platform retail content and materials on internal platforms including Retail Ranger and Sodexo Net.
• Collect and report on KPIs to drive and ensure compliance provide benchmarks and data in collaboration with external partners.
• Report to Senior leadership about main KPIs.
• Manage external brand processes and report failure and noncompliance challenges as well as supporting action plans as a result of findings.
• Manage the external brand locations network.
• Maintain documentation and master brand standards.
• Support GoToMarket initiatives to support different segment business needs.
• Identify new partners regarding trends and insights from Canadian market and Canadian consumers.
• Provide day to day leadership ensuring team is actively engaged and performing.
• Propose any communication initiatives to support external brand excellence.
• Draft and publish articles in our biweekly newsletter Sodexo Express as required.
• Attend monthly segment meetings and present monthly update at SOCR meetings.
• Complete all other duties as assigned.

Qualifications :

What youll need to succeed

• 5 to 8 years of experience in senior marketing roles (preferably in B2B & B2C).
• Minimum 5 years managing franchise.
• Bachelors degree (Business/Marketing/Hospitality or related field or equivalent experience).
• Out of the box thinking/innovation.
• Excellent critical thinking abilities driving insights into marketing initiatives and enabling change.
• Genuine curiosity for the consumer and a desire to drive CCX experience at the core of everything we do.
• Strong presentation and analytics skills.
• Demonstrated ability to build strong relationships with internal and external key stakeholders and influence at all levels.
• Strategic thinker who can provide thought leadership to the business and support decision making from senior leadership.
• Innovative leader.

Additional Information :

Sodexo is proud to announce these nominations:  2021 Canadas Best Diversity Employer; 2021 Canadas Greenest Employers; 2020 Bloomberg GenderEquality Index featured company; 2020 Parity Certification Platinum level and Progressive Aboriginal Relations (PAR) Program company Gold Level.

Sodexo is committed to Employment Equity and Diversity. We do not discriminate against any employee or applicant for employment because of national origin race religion ethnicity age disability sex sexual orientation gender identity veteran status or any other federal provincial or local protected class.

We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates who participate in all aspects of the selection process. 

Thank you for your interest in Sodexo.

Please note that only selected candidates will be contacted.

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