Senior Director - Partner Marketing
Senior Director - Partner Marketing
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Job Description
Freshworks is seeking a dynamic performancedriven leader to oversee and drive global partner marketing efforts. This role is responsible for developing and executing the global partner marketing strategy leading inregion marketing initiatives and collaborating with global partner sales organizations to accelerate business growth. We are looking for a seasoned leader who understands all motions of partner marketing with through and to including partner recruitment enablement and demand generation.
Lead the creation and execution of global partner marketing strategies that align with Freshworks customer acquisition revenue and market share goals.
Lead and manage a global team of partner marketing managers responsible for executing strategic events campaigns and marketing materials to support partner growth particularly for Channel Partners MSPs ISVs and AWS.
Work closely with regional channel sales and field marketing teams to understand marketspecific needs and develop scalable marketing programs tailored to local territories.
Design and execute partnerled campaigns digital strategies and ABM initiatives to generate pipeline growth leveraging both partner and internal resources.
Oversee and optimize global partner marketing budgets including MDF track performance and adjust resource allocation as needed to ensure efficient use of funds and maximize ROI.
Partner with internal teams such as brand campaigns customer marketing and product marketing to drive expansion within existing segments and explore new business initiatives.
Work closely with operations to track key performance metrics ensuring marketing efforts dir
Conduct research and analysis on market trends customer needs and competitive landscape to shape effective channel and field marketing programs.
Qualifications :
15 years of experience in partner marketing with a focus on partner and channel marketing.
Proven success in leading global partner marketing teams specifically in channel and MSP environments.
Expertise in developing and executing to with and through partner marketing strategies.
Strong background in partner recruitment enablement and demand generation programs.
Experience working with strategic alliance partners like AWS on joint marketing initiatives.
Ability to lead crossfunctional teams and collaborate with sales marketing and global stakeholders.
Skilled in using data to drive marketing strategies optimize budgets and measure performance.
Strong communication leadership and team management skills.
Additional Information :
This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus
Compensation Package
$208000$299000 USD Base Salary Variable Compensation (where applicable)
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
Please note this is a hybrid role that requires an inoffice presence 3 days/week (TuesdayThursday).
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
