Digital Marketing Executive
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The key objective of the position will be to support the execution of the Hotels Digital Marketing and Ecommerce strategy including but not limited to content updates Social media management email marketing.
Reporting directly to Director of Marketing or Digital Marketing Manager and reporting dotted line to Regional Ecommerce.
Main responsibilities:
- Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
- Managing the creation and publishing of relevant original highquality content
- Update and optimize the Hotel content on Direct Indirect channels and online listings
- Review and monitor hotels competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Manage the active presence of the property on Social Media channels
- Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO Display Paid Social Metasearch
- Support the execution of the emailing calendar for Rooms F&B and other outlets in line with the strategy and corporate guidelines
- Provide creative ideas and best practices for content marketing and social media
- Deliver monthly and quarterly reports on web performance
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channels
- Monitor and reply to online reviews
Qualifications :
- A minimum of 2 years of experience in ECommerce / Digital Marketing in Hospitality or Retail
- A degree in Hospitality Management or Marketing and Communications
- Excellent English both verbal and written
- Strong understanding of current digital marketing concepts strategy and best practice
- Teamwork Skills
- Customer Focused
- Energetic and passionate to work
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
