Product Marketing Manager

Roles and responsibilities

Embedded within our Marketing and Corporate Communications department, and working closely with our Loyalty team, this is a strategic role where you will be the driving force behind our brand's evolution. Quite simply, your mission is to lead the development and execution of the RX Loyalty Program brand and marketing.

Yours is the opportunity to manage the strategy, planning and day-to-day workflow for brand building, marketing and digital/social rollout supported by a portfolio of agencies.

You will be responsibility to ensure that the loyalty brand guidelines, positioning and personality is reflected appropriately across all customer touchpoints and throughout all projects from inflight, ground, digital marketing, digital platforms, social, ancillary products, loyalty, CRM, etc.

Importantly, you will be developing integrated brand campaigns including brand launch for loyalty program, whilst ensuring all key communication channels adopt and embrace our brand guidelines.

Innovative by design, you will matrix working between Brand and Marketing, and Loyalty to consistently deliver strategic creative, personalised and highly effective output that resonates.
Product Positioning and Messaging
Develop Product Positioning: Define the unique value proposition of the product and ensure it resonates with the target audience.
Messaging Strategy: Craft clear and compelling messaging that communicates the product’s benefits, features, and differentiators.
Target Audience Definition: Identify and understand the target audience, creating buyer personas to guide all marketing strategies.
Go-to-Market Strategy
Launch Planning: Develop and execute go-to-market (GTM) strategies for new products or product features, ensuring that all teams (marketing, sales, customer support) are aligned.
Sales Enablement: Equip sales teams with the necessary tools, resources, and knowledge to effectively sell the product, such as sales decks, training materials, and customer-facing content.
Product Lifecycle Management: Manage the product’s lifecycle, ensuring marketing efforts adapt as the product matures and market conditions change.

Desired candidate profile

Degree qualified, you will possess a minimum 7 years in brand and marketing with an airline, telecommunications, retail or hospitality background.

We’d love to hear from you even more if you have worked in a client service role within a creative agency. Bonus points if you possess an in-depth understanding of the local KSA and GCC market profile and customer demographic.

This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within Riyadh Air.

Please submit your application by clicking on the Apply button. Our Talent Acquisition team will be reviewing applications shortly.
Market Research and Competitive Analysis
Market Research: Conduct research to understand customer needs, market trends, and competitor products, ensuring the product aligns with market demands.
Competitive Intelligence: Analyze competitors’ products, pricing strategies, and market positioning to identify opportunities for differentiation and market entry.
Customer Feedback: Gather and analyze customer feedback to improve product features, identify new opportunities, and refine marketing strategies.
Campaign Development and Execution
Marketing Campaigns: Create and lead integrated marketing campaigns across digital and offline channels, including email, social media, webinars, paid ads, content marketing, and events.
Content Creation: Oversee the development of product-related content, such as blog posts, whitepapers, case studies, videos, and other collateral to support marketing and sales efforts.
Digital Marketing: Implement online marketing strategies, including SEO, SEM, content marketing, and social media to increase product awareness and drive leads.