Digital Analytics Specialist - W2 Contract Jobs in eTek IT Services, Inc. in Any - India

Digital Analytics Specialist - W2 Contract

ETek IT Services, Inc.

Posted on : 20-12-2024

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1 Vacancy

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Job Location

India

Monthly Salary

INR INR 5000000 - 5500000

Vacancy

1 Vacancy

Posted on : 20-12-2024

Job Description

Required SkillsAdobe Anlaytics and/or Google Analytics JavaScript Data Visualization tools (e.g. Tableau Power BI Google Data Studio Thoughtspot)

Additional Skills

Job DescriptionJob Summary: The Digital Analytics Specialist will be responsible for leveraging Adobe and Google Analytics to drive datainformed decisionmaking across our digital platforms.

This role involves analyzing website performance user behavior and marketing effectiveness to optimize our online presence and enhance user experience.

Key Responsibilities:

Responsible to lead endtoend Adobe and Google Analytics tracking codes across digital platforms.

Collaborate with marketing product and IT teams to identify tracking needs and ensure accurate data collection.

Monitor and analyze website performance metrics traffic trends and user behavior.

Develop comprehensive reports and dashboards to communicate insights to stakeholders.

Familiarity with GTM for effectively managing and deploying marketing tags across digital properties.

Strong proficiency in JavaScript with handson realtime experience in implementing tracking solutions and analytics configurations.

Experience with iOS and Android native platforms to analyze and implement analytics tagging.

Proficient in using tools such as GitHub Adobe Experience Manager (AEM) Veracode and SonarQube for version control application management and code analysis.

Conduct A/B testing and other experiments to assess the impact of marketing campaigns and site changes.

Provide recommendations for improving site usability and conversion rates based on data analysis.

Stay updated with industry trends and best practices in digital analytics.

Qualifications:

Bachelor s degree in Marketing Data Analytics Computer Science or a related field.

10 years of experience with Adobe Analytics and Google Analytics.

Proficient in data visualization tools (e.g. Tableau Power BI Google Data Studio Thoughtspot).

Strong analytical skills with the ability to interpret complex data sets.

Excellent communication and presentation skills.

Familiarity with SEO PPC and digital marketing strategies is a plus.

Knowledge of HTML JavaScript and web development is must

html,veracode,google,ppc,seo,adobe experience manager (aem),sonarqube,data analysis,gtm,data studio,adobe,a/b testing,adobe analytics,javascript,data visualization tools,google analytics,github

Employment Type

Full Time

Company Industry

Key Skills

Adobe Analytics
Data Analytics
SQL
Attribution Modeling
Power BI
R
Regression Analysis
Data Visualization
Tableau
Data Mining
SAS
Analytics

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About Company

ETek IT Services, Inc.

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Digital Analytics Specialist - W2 Contract

ETek IT Services, Inc.

Job Description

Employment Type

Company Industry

Key Skills

About Company

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