Trade Marketing Executive
Trade Marketing Executive
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
About Client: This opening is for a toptier food and beverage manufacturing company with a panindia presence.
Job Overview:
The Trade Marketing Executive is responsible for developing executing and overseeing marketing strategies that drive sales and brand presence at the retail level. This role focuses on improving the visibility and profitability of products within the trade collaborating with both internal teams and external partners such as distributors and retailers.
Key Responsibilities:
- Trade Marketing Strategy:
- Assist in the development and execution of trade marketing strategies to drive product awareness sales and brand visibility in retail environments.
- Coordinate with the sales team to identify opportunities for growth and develop tailored promotional campaigns that meet the needs of trade partners.
- Retailer Relations & Promotions:
- Manage relationships with key retailers and distributors ensuring alignment with promotional objectives and brand guidelines.
- Design implement and evaluate trade promotions and merchandising strategies ensuring that they meet objectives and deliver measurable results.
- Develop pointofsale materials product displays and other instore assets to maximize product visibility and sales.
- Market Analysis & Reporting:
- Analyze market trends consumer behavior competitor activities and retail performance to inform trade marketing plans.
- Monitor and evaluate the effectiveness of trade marketing campaigns promotions and activities providing regular reports and recommendations for improvement.
- Collaboration with CrossFunctional Teams:
- Work closely with the sales brand marketing and product teams to ensure cohesive planning and execution of trade marketing activities.
- Provide feedback and insights to the brand team regarding customer and retailer preferences to influence product development and marketing strategies.
- Budget Management:
- Assist in managing the trade marketing budget ensuring effective allocation of resources for promotions events and retail activities.
- Track spending and ensure that trade marketing activities are executed within budgetary constraints.
- Sales Support:
- Provide the sales team with the necessary tools training and support to drive effective product promotions and instore execution.
- Support new product launches and seasonal campaigns with tailored trade marketing plans.
Key Requirements:
- Education:
- A bachelors degree in Marketing Business Administration or a related field.
- Experience:
- 23 years of experience in trade marketing sales or a related field preferably within industry type e.g. FMCG retail consumer goods.
- Proven experience working with retailers distributors and sales teams to execute trade marketing activities.
campaigns,marketing strategy,promotional,branding,advertising and promotion,trade advertising,collaboration with cross-functional teams,promotions management,retailer relations,budget management,brand marketing,sales support,trade marketing strategy,trade promotions,market analysis
Employment Type
Full Time
Key Skills
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