PositionBranding Head
LocationAhmedabad
Brand Strategy & Creative Development:
- Develop and champion a compelling brand vision strategy and positioning for Vadilal ensuring alignment with business objectives and market trends.
- Lead the development of impactful brand campaigns across all channels (ATL BTL Digital) that resonate with target audiences and drive business results.
- Translate brand strategy into clear and concise creative briefs for agencies outlining campaign objectives target audience insights and desired outcomes.
- Evaluate and provide constructive feedback on creative concepts and executions from agencies ensuring alignment with brand guidelines and strategic objectives.
- A key task would be to work with the MD and senior management align on creative evaluation parameters help in guiding decision making by providing a framework for evaluation and helping in convergence while giving feedback to agencies in the development process.
- Champion creative excellence and raise the bar for all brand communications pushing for innovative and impactful work that stands out in the market.
Team Management & Collaboration:
- Lead mentor and inspire a team of brand marketing professionals fostering a culture of creativity collaboration and high performance.
- Manage relationships with external agencies and partners ensuring seamless collaboration and effective execution of brand initiatives.
- Collaborate closely with crossfunctional teams including Sales Marketing Product Development and Operations to ensure brand consistency and alignment across all touchpoints.