Regional Product Marketing Management PMM - Diagnostic
Regional Product Marketing Management PMM - Diagnostic
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Job Description
JOB PURPOSE
The Regional Product Marketing Management Manager for Sleep Health is responsible for delivering market insights driving the development of compelling messaging and positioning and leading the gotomarket strategy for product launches and marketing campaigns. This role requires oversight of endtoend campaign execution including budget management strategy alignment and the creation of marketing materials that reflect the products positioning and broader marketing objectives.
CRITICAL WORK FUNCTIONS & KEY TASKS (referenced to SFC)
Oversee marketing strategies and campaigns
- Implement pricing strategies together with product development team in achieving organisations objectives and clients satisfaction
- Develop marketing strategies and directions to differentiate inhouse products from the market
- Ensure marketing campaigns achieve Key Performance Indicators (KPIs) and objectives
- Lead analyses of competitive environment and consumer trends
- Oversee development of marketing materials
- Manage launch processes product lifecycles pricing and category roadmaps
- Lead ideation and brainstorming efforts to develop novel ideas for product marketing and/or optimisation to enhance product proposition
Establish marketing budget
- Evaluate budget expenditures research and development appropriations or Return on Investment (ROI) and profitloss projections of product development
- Track the usage of marketing budget to ensure its effectiveness in maximising budget
- Oversee budget allocation processes for traditional and digital marketing tools and activities
Develop internal and external partnerships
- Identify potential partnerships and vendor relationships for strategic collaborations
- Develop partnerships with product development operations sales and digital teams to drive marketing initiatives
- Manage marketing and sales teams to ensure marketing strategies are reflected in sales figures
- Maintain strong relationships with existing clients by responding to client facing teams on their queries and concerns
Requirements
- Bachelors degree in Marketing Product marketing or Sciences in related fields
- Minimum 8 years of marketing experience with proven track record in marketing and GoToMarket planning and implementation in the Southeast Asia region.
- Preferably with experience in the healthcare industry dealing with medical products medical equipment or consumer healthcare products
- Good knowledge of utilizing different marketing channels with marketing budget management
- Strong sense of time management resource management project communication management planning organizing and status reporting
Employment Type
Full Time
