Head of Marketing
Head of Marketing
Posted on :
30-11-2024
Employer Active
1 Vacancy
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Job Description
Role Summary
Our Client is looking to hire a head of Marketing whose main responsibilities are to lead and develop marketing strategies for Ghana and Francophone Africa. This individual will oversee all aspects of marketing including brand management market expansion digital marketing product launches and customer insights.
Main Responsibilities:
- Strategic Leadership: Lead and manage a team of marketing professionals across 3 markets to achieve marketing objectives.
- Develop and execute regional marketing plans that align with the companys overall business objectives.
- Brand Product Management: Work closely with the product team to launch products and services.
- Oversee brand positioning ensuring consistency and resonance with target customers.
- Market Insights & Innovation: Work with strategy and insight to conduct market research and analyze consumer insights to inform marketing strategies.
- Team Management & Development: Build capacity within the team ensuring skills development and succession planning.
- Foster collaboration between crossfunctional teams including sales R&D and production.
- Budgeting & Performance Management: Develop and manage marketing budgets for the region.
- Track and analyze key marketing performance metrics and adjust strategies accordingly.
- Stakeholder Engagement: Develop and maintain relationships with key stakeholders including partners vendors and agencies.
Requirements
Employment Type
Full Time
Company Industry
Key Skills
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